Lead Data Scientist, Marketing Analytics

Summary

Join ezCater's thriving Marketing Analytics team as a Lead Data Scientist! You will leverage data to drive innovation and inform marketing strategies, collaborating with various teams. This pivotal role involves owning Marketing Mix Modeling, using advanced statistical techniques, and designing A/B testing frameworks. You will develop predictive models, identify business opportunities, and mentor other analysts. The ideal candidate possesses extensive data science experience, proficiency in Python and SQL, and a proven ability to solve complex problems. This position offers a competitive salary, stock options, comprehensive benefits, and flexible work arrangements.

Requirements

• 5+ years experience in data science, statistics, computer science, or a related field, performing statistical modeling and quantitative and technical analysis, ideally with experience in marketplace or e-commerce environments
• Proficiency in Python and SQL is required
• Experience with media mix modeling required
• Experience building multi regression models in a bayesian framework required
• Experience with both natural and controlled experiment design and a proven ability to solve and communicate complex problems using technical skills, business context, and creativity
• Experience partnering with business teams on nimble and rapid model development
• A proven ability to apply a scientific approach to building models, evaluating statistical outcomes and continuous improvement of your work
• Demonstrated ability collaborating with cross-functional teams on nimble and rapid model development to define and address key business challenges
• Self-directed and demonstrated ability to define, prioritize, and direct analytics initiatives is a must. Be able to own and deliver projects on time on our own
• Strong organization skills, time management skills, detail-oriented, and ability to multitask

Responsibilities

• Own Marketing Mix Modeling (MMM) and use advanced statistical techniques such as Bayesian and causal inference to analyze large datasets, extract meaningful insights, and provide actionable recommendations to marketing
• Design and implement complex A/B testing frameworks to evaluate the impact that marketing spend has on new and existing customers
• Develop predictive models to inform marketing budget spend and optimization, forecast new customers, guide intelligent campaign decisioning, better understand user behavior and estimate LTV to anticipate customer needs and contribute to our data-driven marketing strategy
• Expose patterns across structured and unstructured data to identify business opportunities, working closely with business partners on problems that will materially benefit our customers and our results
• Focus on end-to-end problem solving, serving as an advisor and mentor to other analysts and BI teams on complex problems that require statistics or Python
• Proactively identify opportunities for the application of Advanced Analytics and Machine Learning across ezCater - serve as an advocate for continuous improvement across the analytics space
• Contribute to ezCater’s culture of personal and professional growth by leading projects with multiple stakeholders and mentoring others in this valuable field

Preferred Qualifications

• Experience with PyMC packages strongly preferred
• Experience with complex experiment design and measuring performance of traditional and digital marketing campaigns is preferred
• Experience working with common packages and knowledge of marketing data science / ML modeling techniques (ex. PyMC, Scikit-learn, K-Means, Decision Trees, Causal Impact, ARIMA(x), Gradient Boosting & Logistic Regression, Random Forest, etc.)
• Our data stack consists of Snowflake, DeepNote, DBT, Airflow, AWS, FiveTran, Sagemaker, MLFlow, Kubernetes + Docker. Any experience with the above is a nice-to-have

Benefits

• Market salary
• Stock options
• The usual holidays
• All-you-can-eat vacation
• 401K with ezCater match
• Health/dental/FSA
• Long-term disability insurance
• Remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!)
• Cupcakes (and many more goodies) when you’re in one of our offices