Lead Data Scientist, Marketing Mix Modeling

Summary

Join Upwork as a Lead Data Scientist and deliver advanced analytical insights to support marketing efforts. You will leverage your expertise in areas such as recommender systems and predictive analytics to shape marketing communications. Using Media or Marketing Mix Modeling, you will optimize marketing investments across various channels. This role requires working with large datasets, building predictive models, and collaborating with cross-functional teams. Upwork offers a remote-first work environment and a comprehensive benefits package.

Requirements

• 4+ years of experience in Marketing Data Science, including in-depth experience with Media Mix Modeling, data-driven attribution, customer lifetime value prediction, and recommender systems
• Demonstrable experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R)
• Experience with experimentation/causal inference methods
• Proficiency in one or multiple BI tools such as Looker, Tableau or equivalent
• Previous experience in a marketplace or ecommerce business

Responsibilities

• Work with large and complex data sets to build both descriptive and predictive Media Mix Models to measure the impact of marketing efforts and optimize those programs for maximum efficiency
• Apply technical expertise with quantitative analysis, experimentation, data mining, and the presentation of data to develop and execute strategies for our Marketing team
• Define, understand, and test opportunities and levers to improve Marketing efforts, and influence roadmaps through your insights and recommendations
• Partner with Marketing, Finance, Engineering, and cross-functional teams to inform, influence, support, and execute Marketing strategy and investment decisions
• Tackle complex problems uniquely inherent to our global double-sided work marketplace

Benefits

• Comprehensive medical insurance coverage for both you and your family
• Unlimited paid time off
• A 401(k) plan with matching contributions
• 12 weeks of paid parental leave
• An Employee Stock Purchase Plan