Lead Generation Specialist

Summary

Join PosiGen as a Lead Generation Specialist and take ownership of affiliate lead acquisition, campaign optimization, and vendor management. You will analyze performance data, make strategic recommendations, and improve lead quality and conversion rates. This role requires experience in affiliate marketing, lead management platforms, and compliance regulations. You will manage vendor relationships, develop lead qualification strategies, and ensure compliance with regulations. Data analysis and reporting skills are crucial, along with strong communication and problem-solving abilities. The ideal candidate is a proactive problem solver with a proven track record in lead generation and affiliate marketing.

Requirements

• Bachelor’s degree preferred; relevant experience takes priority
• 3-5+ years of experience in lead generation and/or affiliate marketing
• Proven experience in optimizing lead performance, vendor negotiations, contract negotiations, and budget allocation
• Strong proficiency in lead management platforms (Leadspedia, Salesforce, Five9)
• Proven ability to implement and uphold TCPA/DNC compliance best practices
• Strong problem-solving skills and ability to make data-driven decisions
• Excellent communication skills, with the ability to influence vendors and internal stakeholders
• Advanced skills in Excel and Google Sheets for data analysis and reporting
• Ability to travel periodically for trade shows and company events

Responsibilities

• Own lead generation performance by actively monitoring lead sources and identifying opportunities for optimization
• Manage vendor relationships, negotiate pricing, and recommend adjustments to improve Cost Per Sale (CPS) and conversion rates
• Develop and implement lead qualification strategies to enhance lead quality and maximize ROI
• Oversee the onboarding and performance tracking of new affiliate partners, ensuring compliance with internal and regulatory standards
• Analyze lead flow, identify trends, and adjust strategies to maintain and improve conversion rates
• Optimize lead routing and pacing based on real-time performance data and strategic business goals
• Proactively troubleshoot lead tracking, duplicate handling, and routing discrepancies, ensuring seamless execution across systems
• Implement data-driven strategies to scale high-performing lead sources and phase out underperforming ones
• Develop and present performance reports outlining key lead generation KPIs, cost efficiency, and actionable insights
• Ensure compliance with TCPA, DNC regulations, and internal lead qualification standards across all campaigns
• Leverage lead management platforms (Leadspedia, Salesforce, Five9) to track lead lifecycle, conversion rates, and campaign performance
• Collaborate with internal teams to enhance tracking methodologies and improve visibility into lead effectiveness
• Other duties as assigned by leadership

Benefits

Base Salary $50,000 — $70,000 USD