Lead Insights Analyst

Summary

Join Chartis, a Design, Marketing and Technology Consultancy, as a Lead Insights Analyst! Leverage your expertise in digital marketing and analytics to generate actionable insights and provide data-driven recommendations for our clients. Collaborate with stakeholders to implement best practices and enhance data flow. Develop and execute fact-based reporting, create insightful dashboards and reports, and present findings to leadership. This 100% remote position offers competitive benefits, including retirement savings plans and vacation programs, and a supportive environment for career development. We encourage networking and collaboration across clients and business functions.

Requirements

• 7-9+ years of experience in digital analytics, digital marketing analytics, and/or e-commerce analytics
• Comprehensive knowledge of GA4 or Adobe analytics suite including: An understanding of the data flow from the data layer through Tag Manager to Google/Adobe Analytics and how to identify tagging inconsistencies
• Power user of either GA4 or Adobe Analytics with complete understanding of enhanced ecommerce, segments, audiences, product lists, custom dimensions, events, and data imports
• Clickstream analysis using Google BigQuery
• Strong business acumen in finance, marketing, statistics, or project management and ability to understand business problems, develop hypotheses, design tests and learn
• Experience with data manipulation languages is required (SQL, R, Python, etc.)
• Solid SQL skills are required
• Academic background in analytics, statistics, marketing, business, or related field. Undergraduate college degree required; MA or MBA preferred

Responsibilities

• Develop and implement a comprehensive analytics strategy to support the client’s business objectives
• Define key performance indicators (KPIs) and develop dashboards and reports to track and measure performance against these metrics
• Collect and analyze data from various sources, including internal and 3rd party systems, to identify trends and opportunities
• Oversee and perform hands-on analysis. Access and consolidate data and derive actionable insights
• Provide actionable insights and recommendations to stakeholders based on data analysis, helping them make informed decisions and drive business growth
• Stay updated with the latest industry trends and advancements in analytics tools and technologies, and evaluate their potential to improve our data analysis capabilities
• Support client data governance initiatives by establishing data quality standards, ensuring data accuracy, compliance, and implementing data security measures
• Collaborate with client IT teams to ensure data infrastructure, systems, and tools are optimized to support efficient data collection, storage, and analysis
• Assist in the on-going improvement of tagging and analysis related to GA4/Adobe
• Effectively communicate complex analytical findings and insights to both technical and non-technical stakeholders through presentations, reports, and visualizations
• Foster a culture of data-driven decision making

Preferred Qualifications

• Experience interacting directly with user experience, onsite search, merchandising, and/or digital marketing teams is desired
• Familiarity with visualization tools and methodology (Looker, Power BI, Tableau)
• Knowledge of Google Adwords, Google Doubleclick, or Clicktale is a plus

Benefits

• Competitive benefits plans
• Retirement savings plans (401K) and vacation programs
• An environment that encourages networking and collaboration across clients and other functions of the businesses
• Active engagement with expert internal team members to improve skill sets and career development
• 100% Remote Environment