Lead Market Research Analyst

Summary

Join Laba Group, a leading EdTech company in Eastern Europe, as a Lead Market Research Analyst. You will lead and mentor a team, setting goals and priorities aligned with company objectives. Your responsibilities include developing and implementing market research strategies, analyzing trends, and delivering actionable insights to stakeholders. You will also oversee testing strategies and collaborate with internal teams to implement product ideas. The ideal candidate possesses 4+ years of market research experience, including 1+ year in a leadership role, and advanced analytical skills. Laba Group offers remote work options, unlimited vacation after 6 months, access to company courses, and other benefits.

Requirements

• Written and spoken English is at Upper-Intermediate level
• 4+ years of experience in market research or strategy development, with at least 1 year in a leadership role
• Proven track record of managing and mentoring teams to achieve measurable outcomes
• Expertise in developing and implementing effective strategies for product or topic validation
• Advanced analytical skills and proficiency in tools such as Tableau, Power BI, or Google Analytics
• Deep understanding of digital marketing metrics and their application in market research
• Exceptional communication and presentation skills, with the ability to influence senior stakeholders
• Strong project management skills to oversee multiple initiatives and ensure timely delivery

Responsibilities

• Lead, mentor, and manage a team of Market Research Analysts, fostering collaboration and innovation
• Set team goals and priorities, aligning them with company objectives and KPIs
• Act as the key point of contact between the Market Research team and other departments, facilitating seamless communication and cooperation
• Develop and implement strategies for identifying and testing potential digital educational product ideas
• Guide the team in conducting in-depth market research to analyze trends, audience preferences, and competitor offerings
• Deliver high-quality, actionable insights and detailed reports to stakeholders
• Oversee the execution of testing strategies, including campaign design, budget allocation, and performance tracking
• Collaborate with internal teams to implement and scale validated product ideas efficiently
• Present research findings and actionable recommendations to senior leadership to influence strategic decisions

Benefits

• Work remotely or from the office on Podil in Kyiv to catch cool insights during conversations with colleagues
• Unlimited vacation after 6 months of working with us and paid sick leave
• Free access to Laba Group courses and 50% cashback on external courses, health care, physical training / yoga, etc
• After a year of work, you can buy a laptop and receive compensation of 50% of its cost
• Participation in international projects and collaborations to spread new standards of education
• Inspiration and motivation of the working atmosphere. After all, the mood of the team affects the generation of cool ideas and the desire to sit down to work