Lead Product Manager

Summary

Join Tide's Member Accession Marketing team as a Lead Product Manager for Onboarding in Germany and the EU. You will develop and execute product roadmaps, optimize onboarding journeys, and manage key performance indicators (KPIs). Collaborate with marketing, country managers, and other stakeholders to prioritize initiatives and launch products in new markets. Lead a cross-functional team, mentor other product managers, and ensure a positive user experience. Tide seeks a candidate with extensive product management experience in financial services, particularly in European scale-up environments, with a proven track record of launching and scaling products in new markets. This role requires strong communication, technical understanding, and leadership skills.

Requirements

• ~10 years of experience in product management
• Background in financial services, preferably in technology-driven, scale-up environments in Europe
• Background in a Growth, Acquisition or Onboarding team, looking after onboarding journeys and acquisition funnels
• Experience launching and scaling products in new markets
• Experience delivering products for small businesses
• Ownership mentality, delivery mindset, hands-on approach
• Customer focus, user empathy, obsession with great UX
• Solid technical understanding and ability to solve problems
• Very strong communication and stakeholder management skills
• Product strategy skills, commercial acumen and an understanding of acquisition unit economics
• Leadership qualities and a desire to mentor and manage fellow PMs

Responsibilities

• Develop and execute the product roadmap for our onboarding journeys in Germany and other markets
• Continuously optimise and improve the product, based on market requirements, business goals, customer feedback and data insights
• Own and grow your numbers, including conversion and other product KPIs and business metrics
• Work very closely with Marketing and other business teams, Country Managers and other stakeholders to drive dynamic prioritisation decisions
• Help deliver new market launches as Tide expands its footprint
• Lead a x-functional team of senior Engineers and Designers and mentor or manage other Product Managers
• Be extremely hands-on and find ways to make things happen
• Feel responsible and accountable for every user’s experience with the product
• Be one of the focal points for the Tide Product community in Germany and the EU, building knowledge on market, competition and industry developments

Benefits

• 25 days of paid leave per year
• Additional 3 days of paid leave for volunteering or L&D
• We invest in your development with a EUR 1,000 professional L&D budget per year and ability to access thousands of resources through Learnerbly platform
• Share options
• Statutory Health Insurance
• Statutory Pension contribution
• Extended Parental Leave
• Mental health support through Plumm
• A one-off home office budget
• Work and travel globally - up to 90 days per country outside of your home country
• Team socials
• Sabbatical Leave