Lead Qualification Analyst

Summary

Join Sprinto, a leading platform automating information security compliance, as a Lead Qualification Analyst. You will evaluate and qualify potential leads, ensuring alignment with the company's target market. Optimize the sales pipeline by identifying high-quality leads and converting Demo Not Booked (DNB) leads into scheduled demos. This role bridges lead qualification and sales development, preventing high-value leads from dropping off. You will collaborate with sales teams, maintain accurate records in HubSpot, and track key metrics. Continuously refine ICP criteria by analyzing industry trends.

Requirements

• 2-4 years of experience in lead qualification, sales development (SDR), or sales operations in a B2BSaaS company
• Proficiency in cold outreach using email, LinkedIn, and calls to convert leads into booked meetings
• Strong understanding of sales funnels, SQL & SAL qualification criteria, and lead scoring methodologies
• Bachelor's degree in Business, Marketing, Communications, or a related field
• CRM Proficiency: Hands-on experience with HubSpot
• Data Analysis: Ability to analyze lead engagement data and provide insights
• Outreach Skills: Proficient in using LinkedIn Recruiter/Sales Navigator and email automation tools
• Excel/Google Sheets: Experience tracking and managing lead qualification metrics
• Research Tools: Familiarity with Boolean search techniques and tools like Hunter.io, ZoomInfo, or Lusha
• Collaboration: Experience working cross-functionally with sales and marketing teams

Responsibilities

• Lead Qualification & Evaluation: Assess inbound and outbound leads against ICP (Ideal Customer Profile) and persona definitions
• SQL & SAL Framework Adherence: Ensure lead qualification aligns with FAINT (Funds, Authority, Interest, Need, Timeline) criteria
• Demo Not Booked (DNB) Outreach: Proactively engage with unresponsive demo leads (who filled out the form but didn’t book a demo) via LinkedIn, email, and calls to convert them into scheduled demos
• Data Validation: Verify lead details, including email domains, LinkedIn profiles, company industry, and website activity
• Collaboration with Sales: Work closely with SDRs and AEs to refine lead quality and optimize the handover process
• CRM & Data Entry: Maintain accurate records in HubSpot, ensuring up-to-date lead status and qualification details
• Reporting & Metrics: Track lead qualification metrics, conversion rates, and pipeline health
• Market Research: Continuously refine ICP criteria by analyzing emerging trends in the compliance automation and SaaS security space

Benefits

• 100% Remote Opportunity
• One-Time WFH Setup Allowance
• 5 Days Working With FLEXI Hours
• Group Medical Insurance (Parents, Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Professional Development Reimbursement
• Unlimited Leave Policy