Lead Researcher, Customer Insights

Summary

Join PrizePicks, a rapidly growing sports company, as a Lead Researcher on the Insights team. You will lead impactful research initiatives, uncovering behavioral drivers and player psychology to shape product and business strategies. This role involves designing and executing research studies using diverse methods, translating insights into actionable recommendations, and presenting findings to influence decision-making. You will collaborate with interdisciplinary teams and mentor cross-functional teams to improve research capabilities. The ideal candidate possesses significant in-house research experience in the gaming industry and a strong understanding of game design principles and consumer behavior. The position offers a competitive compensation package and various benefits.

Requirements

• A bachelor’s degree in Psychology, Behavioral Science, Human-Computer Interaction, or a related field (advanced degrees may substitute for some professional experience)
• At least 10 years of research experience, with at least 4 years as an in-house researcher in the gaming industry
• Proven ability to design and execute research initiatives addressing product and business strategy challenges, with a track record of owning large-scale high-visibility projects independently
• Masterful understanding of game design principles, product strategy, and how they intersect with consumer needs and behaviors
• Experience collaborating with game and product development teams across the entire product lifecycle, from concept to live operations
• Strong track record of connecting research to strategic business impact
• Expertise in qualitative and quantitative primary research methodology (e.g., interviews, focus groups, surveys, ethnography/netnography, behavioral analysis), with deep proficiency in at least one area
• Familiarity with statistical techniques such as regressions, correlations, and factor analyses
• Ability to synthesize complex findings into clear, actionable recommendations
• You must be authorized to work for any employer in the U.S

Responsibilities

• Lead impactful research initiatives to uncover behavioral drivers, player psychology, and decision-making processes to shape product and business strategies
• Design and execute research studies using diverse methods (e.g., interviews, focus groups, surveys, behavioral data analysis) to generate actionable, proprietary and future-focused insights
• Partner with analysts, designers, and other stakeholders to translate insight into frameworks and recommendations that guide the strategic direction of our games and digital experiences
• Present and socialize findings through clear, impactful communication and foster strong relationships to directly influence decision-making at all levels of the organization
• Surface and champion market-defining opportunities through in-app and game experiences tailored to customer needs, motivations, and evolving behaviors uncovered through your research
• Mentor cross-functional teams and improve research infrastructure to elevate organizational research capabilities

Preferred Qualifications

While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Bi-annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development