Lead SEO Specialist

Summary

Join NerdWallet's dynamic team as a Lead SEO Specialist and pioneer organic growth strategies. You will lead the SEO team, develop and execute innovative SEO strategies, collaborate with cross-functional teams, and drive organic traffic and revenue growth. This leadership role requires a strong track record of delivering business outcomes and building cross-functional partnerships. The position is remote (U.S. based) and offers a comprehensive benefits package, including health insurance, paid time off, and professional development opportunities. NerdWallet prioritizes a supportive and inclusive culture. Come be part of a team where your contributions will shape our future!

Requirements

• 7+ years of experience in SEO
• Demonstrated track record of delivering business outcomes or products that move the needle on company metrics
• Experience building strong cross-functional partnerships as a thought leader within an organization
• Experience building content roadmaps with Content teams
• Experience with analyzing consumer needs and pain points and split testing to create a user-first experience
• Proficient in Excel or Google Sheets
• Experience working in financial services or equivalent knowledge of personal finance

Responsibilities

• Define and implement a robust organic user acquisition strategy focused on SEO and content optimization
• Prioritize top opportunities and align efforts across product, content, and marketing teams to ensure seamless execution of growth initiatives
• Conduct market research to uncover new traffic growth opportunities that align with the product roadmap
• Communicate and promote high-impact acquisition plans across different audience channels
• Design and implement rapid testing frameworks to improve site engagement and membership conversion
• Utilize analytics tools to generate business insights and inform strategy
• Forecast audience growth and identify trends and opportunities for driving incremental revenue
• Own the organic user acquisition top-line ensuring accountability for key metrics and effectively communicating strategic initiatives and actionable recommendations to senior stakeholders
• Provide regular performance reports and updates to senior management
• Enhance the user journey by addressing consumer pain points through data-driven analysis
• Implement UX improvements to increase engagement and conversion rates
• Implement innovative SEO strategies to maintain and enhance search engine rankings

Benefits

• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Rejuvenation Policy – Vacation Time Off + 11 holidays + 4 Mental Health Days Off
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
• Mental health support
• Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend
• Work from home equipment stipend and co-working space subsidy
• Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
• Hackathons and team events across all teams and departments
• Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
• Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match
• 401K with company match
• Be the first to test and benefit from our new financial products and tools
• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
• Disability and Life Insurance with employer-paid premiums