SEO Specialist

Summary

Join RecargaPay and make a difference in the lives of millions of Brazilians by building accessible and innovative financial solutions. As an SEO Specialist focused on GEO (Generative Engine Optimization), you will lead RecargaPay’s SEO strategy across traditional and innovative platforms. You will define and execute a comprehensive optimization strategy, conduct keyword research, analyze competitors, collaborate with writers and designers, own SEO as a user acquisition channel, optimize conversion rates, monitor KPIs, and collaborate with cross-functional teams. This role requires a strong analytical mindset, data-driven approach, and excellent communication skills. RecargaPay offers a dynamic environment and various benefits, including health and dental insurance, life insurance, flexible meal benefits, a wellness program, a home office allowance, and educational incentives.

Requirements

• Bachelor's degree in Marketing, Communications, Engineering, Business, Computer Science, or related fields
• Proven experience in technical and content SEO with a strong track record of real impact on acquisition and growth metrics
• Experience in conversion rate optimization (CRO) and A/B testing
• Proficiency with tools like Google Search Console, SEMrush, Ahrefs, Google Analytics, Amplitude, Looker, or similar
• Strong analytical skills, data-driven mindset, and high level of organization
• Excellent communication and collaboration skills
• Intermediate to advanced English

Responsibilities

• Define and execute a comprehensive optimization strategy that includes both traditional search engines and generative AI platforms
• Conduct in-depth keyword, topic, and trend analysis relevant to RecargaPay’s products and services
• Identify and monitor direct and indirect competitors to map positioning opportunities
• Collaborate with writers and designers to ensure strategic content production aligned with key products and user journeys
• Own SEO as a user acquisition channel — from traffic generation to conversion and app activation
• Apply A/B testing and continuous improvements to pages to maximize conversion rates, focusing on qualified acquisition
• Track, report, and optimize metrics like organic traffic, CTR, conversion, CAC, LTV, among others
• Align efforts with Product, Performance, CRM, PR, and Tech teams to amplify strategy results
• Stay on top of algorithm changes, new AI platforms, and emerging opportunities across organic channels

Preferred Qualifications

• Knowledge of GEO (Generative Engine Optimization) practices
• Spanish
• Knowledge of SQL and ability to interpret data through queries
• Skills in HTML and JavaScript for technical diagnostics and recommendations

Benefits

• Health and dental insurance with no co-pay
• Life insurance
• Flexible Meal Benefit – Flash card
• TotalPass (wellness and fitness program)
• Home office allowance – monthly deposit via the RecargaPay app for personal use
• Incentive through education and language learning platforms
• Work from anywhere – your office is wherever you are