Cars.com is hiring a
Manager

Summary

Join Cars Commerce as Manager, Integrated Campaigns and be responsible for planning, organizing, and coordinating multi-channel marketing campaigns that build our B2B brands and grow customer count and cross-sell penetration.

Requirements

• Bachelor's degree in a relevant field (Marketing, Advertising, Strategic Communications) or equivalent work experience
• 5+ years of B2B marketing planning experience, including demonstrable results from coordinated, cross-channel plans including email, social, paid media, and content
• Prior experience in direct-to-customer marketing for small and mid-sized businesses
• At least 1 to 3 years experience in people management
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Proficiency with marketing automation tools (e.g., HubSpot) , CRM systems (e.g., Salesforce), and Social Listening Tools (e.g. Sprinklr)
• Proven ability to balance the needs of multiple stakeholders and align marketing efforts with broader business objectives
• Excellent communications skills – written and presentation – with strong cross-functional leadership skills
• Meticulous attention to detail with a strong emphasis on thoroughness, accuracy & follow-up

Responsibilities

• Manage the end-to-end execution of B2B marketing campaigns, including timelines, deliverables, and performance metrics
• Develop quarterly theme briefs in partnership with Product Marketing to inform monthly content plans for Cars Commerce and each Cars Commerce sub-brand
• Collaborate with cross-functional B2B marketing teams (Product Marketing, Sales Enablement, Content, Design, Email | Journey Marketing and Sales Communications) to ensure campaign alignment, effectiveness and delivery
• Review content to ensure alignment with both brief materials and our quarterly strategies
• Partner with Email | Journey and Paid Media teams to align on KPIs for campaigns
• Maintain clear and consistent communication with all stakeholders, providing regular updates on B2B campaign progress and outcomes
• Utilize marketing automation tools and platforms to execute campaigns efficiently and at scale
• Establish and maintain relationships with cross-functional teams and stakeholders, providing day-to-day contact on project status and changes
• Identify areas for improvement and implement data-driven strategies to optimize campaign effectiveness
• Oversees B2B organic social strategy and the planning of all B2B social content with the Integrated Campaign Associate
• Manage social listening partnerships, and develop a strategic process for distributing social insights to cross-functional teams
• Document and build impactful processes, templates and systems that inform and educate stakeholders

Benefits

• Medical, Dental & Vision Healthcare Plans
• 401(k) with Company Match + Immediate Vesting
• New Hire Stipend for Home Office Set-Up
• Employee Stock Purchase Program
• Generous PTO
• Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day