Coupa Software is hiring a
Manager

Summary

Join Coupa as a Demand Generation Manager to support pipeline and revenue goals by driving lead generation, executing innovative strategies across various channels, utilizing data and analytics tools, implementing lead nurturing programs, and partnering with various teams. This role requires 4+ years of B2B enterprise software experience in growth marketing or demand generation, experience with MarTech solutions, and a growth mindset.

Requirements

• 4+ years of B2B enterprise software experience in growth marketing or demand generation
• Data and metrics-focused, and experience with various MarTech solutions: Salesforce.com and Marketo experiences are required; Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, Linkedin Sales Navigator preferred)

Responsibilities

• Drive the generation of high-quality leads through various channels
• Partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America
• Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs
• Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders
• Use a “test-measure-learn” approach to iterate and optimize programs and results
• Implement lead nurturing programs to guide prospects through the sales funnel, ensuring a smooth transition from awareness to consideration to purchase
• Partner with Product Marketing, Content, and Customer Marketing teams to ensure successful execution of demand gen programs

Preferred Qualifications

Experience in marketing to Procurement or Supply Chain personas is highly preferred

Benefits

The estimated pay range for this role is as follows: Based in Bay Area, California: $117,300 - $138,000