Manager, Data & Analytics Strategy

Summary

Join Abercrombie & Fitch as an experienced data analytics professional to lead the strategy and implementation of key data & analytics platforms. You will oversee requirements gathering, data strategy, and platform implementation, ensuring alignment with the company's roadmap and value targets. This role involves close collaboration with cross-functional teams, including Global Technology, Data & Analytics, and Marketing, to translate business needs into data and platform requirements. You will serve as a subject matter expert on A&F's data, technology, and analytics stack, providing support and education to marketing teams globally. The position reports to the Director, Customer Data Strategy and requires deep experience in customer data and analytics products, strong technical skills, and robust collaboration abilities. This role offers the opportunity to significantly impact the company's customer data strategy and drive valuable insights.

Requirements

• Deep experience in customer data and analytics products such as CDPs, CRMs & DataLakes (Snowflake experience preferred)
• Strong experience working with relational databases and many to many id structures
• Experience using SQL, SnowSQL or Python required
• Strong acumen in the CRM/ identity resolution space, including knowledge of advanced customer segmentation and propensity modeling techniques
• Confident working in a fast-moving environment, with a willingness to make quick decisions based on continuous prioritization and evolving customer needs
• Good sense of curiosity with genuine desire to learn and think with agility – identifying patterns/trends and applying them in new and unfamiliar situations
• Robust collaboration skills, with demonstrated experience working cross-functionally
• Self-starter mindset with a knack for solving complex problems
• Bachelor’s or Master’s degree or equivalent work experience
• 10+ years in customer and analytics space, ideally in retail
• 5+ years working directly in CDPs, Tealium experience a plus
• Working level knowledge of SQL or Python required; SnowSQL preferred

Responsibilities

• Own and drive vision and strategy of customer data and analytics platforms (CRM, Loyalty, Customer 360) to support Customer Data vision and roadmap
• Consult on all major projects leveraging internal customer data, including enterprise data lake, marketing & digital platforms and internal analytics solutions
• Ensure requirements and setup align with the broader vision for how we connect with our leading-edge cross-channel vision for customers
• Lead engagement with markets as it relates to education and support of data and analytics tools and capabilities
• Coordinate closely with key stakeholders within Data Analytics, Marketing and Technology
• Support customer data privacy strategy and vision, translating legal requirements to data and tech requirements within internal customer data systems
• Own final decisions on backlog prioritization and refinement for owned customer data and analytics platforms, including CRM

Preferred Qualifications

• Snowflake experience
• Tealium experience
• SnowSQL

Benefits

• Paid Time Off and Work From Anywhere Flexibility
• Paid Volunteer Day per Year, allowing you to give back to your community
• Merchandise Discount
• Medical, Dental and Vision Insurance Available
• Life and Disability Insurance
• Associate Assistance Program
• Paid Parental and Adoption Leave
• Access to Carrot to support your unique parenthood journey
• Access to Headspace dedicated to creating healthier, happier lives from the inside out
• 401(K) Savings Plan with Company Match
• Opportunities for Career Advancement, we believe in promoting from within
• Incentive Bonus Program