Remote CRM Marketing & Data Strategy Manager

Summary

Join Quanata as a CRM Marketing & Data Strategy Manager and drive policyholder growth through strategic acquisition initiatives and optimizing lead management processes.

Requirements

• Bachelor's degree in STEM or a related quantitative field (e.g., Engineering, statistics, Computer Science) or relevant experience
• 12 or more years of experience in analytics, with a focus on CRM and consumer engagement
• 6 or more years of hands-on experience with Salesforce Marketing Cloud and Salesforce CRM
• Proficiency in data querying and analysis tools such as SQL, Google, Excel
• Experience with Tableau, Python, and web analytics tools (e.g., Datorama, Looker, Adobe, Google Analytics)
• Strong understanding of email best practices, testing, and optimization
• Experience with project management tools (e.g., JIRA, Asana)
• Knowledge of data privacy and governance policies
• Excellent communication skills and ability to translate complex data into actionable insights

Responsibilities

• Develop and implement a robust CRM lead scoring data strategy to support business growth and customer relationship management initiatives
• Create and refine lead scoring models to prioritize high-quality leads
• Manage and execute email, chatbot and text marketing campaigns within SFMC for lead nurturing and acquisition
• Lead cross-functional collaboration for the execution of sophisticated marketing journeys
• Work closely with developers to ensure accurate data display in communications
• Analyze and report on campaign performance, offering recommendations for improvement
• Monitor email, text and chatbot deliverability and maintain best practices for data hygiene and privacy
• Stay abreast of the latest Salesforce innovations and industry trends

Benefits

• Medical, dental, vision, life insurance and supplemental income plans for you and your dependents
• Headspace app subscription
• Monthly wellness allowance
• 401(k) Plan with a company match
• Four weeks of PTO in the first year of employment
• Twelve weeks of fully paid parental leave within one year after the birth and/or adoption of a child
• Up to $5000 each year for professional learning, continuing education and career development
• Udemy subscription