Manager, Planning

Summary

Join UM, a people-first global media network, as a Freelance Manager, Planning, and support the account's strategic plan, ensuring success in work quality, client relationships, financials, and team health. You will play a key role in planning and executing media strategies, developing innovative media solutions, and leveraging performance insights. Responsibilities include creating communications plans, briefing documents, and presentations. You will also build relationships with media partners and stay updated on industry trends. This remote position requires Eastern time zone hours (9-5pm ET). UM does not require a college degree.

Requirements

• Confident presentation skills in internal and client meetings
• Mastery of syndicated research sources, planning tools, and media math
• Solutions driven with strong trouble shooting skills
• Excellent written and verbal skills
• Well organized and manages timelines with others
• Strong knowledge of industry trends and planning/measurement models
• Understanding of marketing and communications process
• Ability to work autonomously and in a group

Responsibilities

• Develop and execute strategic cross-channel communications plans for client assignments in conjunction with internal agency specialty teams
• Supervise development and implementation of targeted, innovative media solutions consistent with media strategies
• Leverage performance and measurement insights to inform plan recommendations and optimizations
• Create external briefing documents aligned with plan parameters, objectives and strategies
• Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform partner consideration set and channel mix
• Develop relationships and meet with media partners to share client objectives and priorities and stay up to date on latest offerings
• Keep on top of everchanging media landscape to identify relevant opportunities/solutions and develop POVs
• Leverage planning best practices, media acumen, and understanding of client business to steward planning recommendations and conversations
• Prepare and deliver dynamic presentations to showcase how recommendation meets client brief, objectives, and measurement expectations

Preferred Qualifications

• 3-5 years of experience in media planning with knowledge of across various channels, national/local scope (to be customized by hiring team)
• Skilled knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Mastery of campaign management, ad serving technology, third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc
• Success in managing junior staff and ability to manage up to leadership

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Company-wide Appreciation Weeks and Wellness Days
• Competitive salary
• Eligibility for an annual discretionary incentive award or a relevant incentive award