Manager, Turnkey Growth

Summary

Join Aledade's Turnkey team as a growth marketing contributor to develop and execute multichannel marketing strategies targeting employed physicians considering independent practice. You will lead the creation and implementation of digital campaigns and audience engagement initiatives to promote Aledade's Turnkey model. This role requires strong marketing expertise, digital lead generation skills, and experience in go-to-market execution. You will also serve as the liaison between practices and the external marketing vendor, ensuring timely project completion and providing marketing guidance and data analysis to practices. The ideal candidate thrives in a fast-paced environment and has a background in healthcare marketing. This position offers the opportunity to shape a new business model, improve community outcomes, and empower physicians.

Requirements

• Bachelor’s Degree
• 8–10 years of experience in growth marketing, digital strategy, or healthcare go-to-market leadership
• Proven success in building and executing inbound and content-led marketing strategies
• Strong grasp of multichannel campaign planning (SEO, paid search, paid social, email, lead nurturing)
• Excellent understanding of audience segmentation and persona development—ideally with experience targeting clinicians or professionals in a B2C context
• Comfort working in a fast-growing, evolving environment with a mix of strategy and hands-on execution

Responsibilities

• Develop and manage a high-performing, integrated marketing mix that includes digital advertising (SEO, SEM, paid social, programmatic), content marketing, webinars, email campaigns, and retargeting to drive physician interest
• Build content-led campaigns that articulate the benefits of independent practice, the Turnkey model, and value-based care participation
• Design and execute messaging strategies that reflect the values and concerns of employed physicians navigating their transition to independence
• Lead campaign A/B testing, audience optimization, and conversion tracking in collaboration with internal and vendor marketing teams
• Build and execute national and state-level go-to-market strategies to drive brand awareness and demand among employed physicians in key markets
• Lead market prioritization, audience segmentation, and tailored messaging strategies based on local regulatory dynamics, payer environments, and value-based care readiness
• Own and track performance against KPIs related to marketing funnel performance, qualified inbound leads, campaign conversion, and digital engagement
• Conduct market intelligence efforts—including mapping competitive and health system landscapes—to inform positioning, messaging, and content development
• Serve as the primary point of contact between the organization and the marketing vendor, ensuring deliverables (websites, SEO, branding assets, etc.) are completed on time and meet expectations
• Track timelines, project milestones, and issue resolution related to each practice’s marketing deliverables
• Coordinate intake forms, brand preferences, logo decisions, and marketing reviews between vendors and practices
• Guide practices through core marketing decisions during the launch process with vendor, including website structure, tone, branding, and local search presence
• Support practices in understanding patient acquisition strategies, both short- and long-term
• Offer recommendations for improving digital presence, patient communications, or review management
• Review marketing dashboards and reports with each practice; help them interpret key metrics like SEO performance, online reviews, website traffic, and call-to-action engagement
• Collaborate with account managers and implementation team members to ensure marketing plans are aligned with overall practice growth goals
• Identify trends, successes, or red flags in practice-level marketing data and escalate as needed
• Work closely with communications, growth, legal, compliance, and design teams to ensure consistency in messaging, tone, and brand across all physician-facing assets
• Partner with business development, implementation, and delivery teams to ensure seamless handoffs from marketing-qualified lead to onboarding and launch
• Contribute to development of scalable playbooks, templates, and tools that support local growth efforts as new markets open
• Track and share campaign performance and key growth KPIs with executive leadership; iterate strategy based on results and market feedback

Preferred Qualifications

Master’s Degree

Benefits

• Flexible work schedules and the ability to work remotely are available for many roles
• Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
• Robust time-off plan (21 days of PTO in your first year)
• Two paid volunteer days and 11 paid holidays
• 12 weeks paid parental leave for all new parents
• Six weeks paid sabbatical after six years of service
• Educational Assistant Program and Clinical Employee Reimbursement Program
• 401(k) with up to 4% match
• Stock options