Managing Director, Head of Commerce & Retail Media

Summary

Join our team as the Head of Commerce and Retail Media at Crossmedia US. We're seeking an experienced leader to spearhead the launch and growth of our Commerce and Retail Media division. As a dynamic leader, you will drive strategy, optimization, and reporting across key platforms such as Amazon, Criteo, Walmart, Target, Instacart, Kroger, social commerce platforms, and emerging retail media networks.

Responsibilities

• Define and execute the vision, strategy, and roadmap for the Commerce and Retail Media division
• Manage and Mentor the Team: Manage, train, and mentor the wider retail media team you lead to meet and exceed campaign goals
• Campaign budget management, bid management, reporting, strategic development, targeting, and campaign optimization using performance history and expertise
• Execution: Aid in the planning and implementing of retail media campaigns, including campaign setup and builds
• Automation & AI Integration: Implement automation and AI-enabled strategies to relieve teams of manual work where possible
• Cross-Channel Integration: Integrate with broader media initiatives and strategies for both online and offline media executions to achieve client goals
• Data-Driven Reporting: Work with our reporting and analytics teams to develop and utilize media reporting templates for ongoing performance reports and advanced modeling to showcase retail media value
• Best Practices: Ensure all campaigns are run according to best practices, collaborating with teams to update best practices as the channel evolves and media capabilities progress
• Client & Internal Collaboration: Help develop and deliver materials to key client partners and internal agency partners
• Client Partnerships: Develop and lead strong partnerships with our clients, internal team leaders, and retail vendor partners
• Skill Development: Collaborate with client service teams to build new skills, keep teams informed on the latest trends, and maintain certifications