Managing Director, Head of Commerce & Retail Media

Summary

Join Crossmedia, a global media independent, as the Head of Commerce and Retail Media. Spearhead the launch and growth of the Commerce and Retail Media division, leading a team of experts in buy-side and sell-side retail media. Develop and execute media strategies driving business growth for clients and the agency. Manage, train, and mentor the team, ensuring campaign goals are met and exceeded. This hands-on role requires strategic leadership, campaign management, automation implementation, cross-channel integration, and data-driven reporting. Build strong client partnerships and collaborate with internal teams. The ideal candidate possesses extensive experience in performance marketing, retail media, and team management, along with strong leadership, communication, and analytical skills.

Requirements

• 5 + years of performance marketing experience specializing in buy- and sell-side retail media
• Strong understanding and mastery of the latest technology and best practices to build a new media practice
• Proven experience managing team members and developing the next wave of talent
• Experience building client relationships in newer media channels where clients may have high enthusiasm but limited knowledge
• Hands-on experience with SaaS platforms (e.g., Pacvue , Skai, CommerceIQ , Podean ) and bid management platforms
• Experience in direct retail media platform activation
• CPG (Consumer Packaged Goods) experience required
• Deep knowledge of commerce media platforms (e.g., Amazon, Walmart Connect, Instacart) and expertise in retail and e-commerce media strategies
• Entrepreneurial mindset with a solid ability to operate both strategically and tactically
• Excellent leadership and team-building skills
• Data-driven, with experience in using analytics to optimize campaign performance
• Strong financial acumen and P&L management experience
• Excellent communication and presentation skills
• Fearless and relentless desire to be the industry leader
• Comfortable in a dynamic, fast-paced, and collaborative environment
• A highly entrepreneurial spirit
• Eagerness to collaborate with other Crossmedian’s and roll up your sleeves to get work done
• Expert listening skills and problem-solving ability

Responsibilities

• Define and execute the vision, strategy, and roadmap for the Commerce and Retail Media division
• Manage, train, and mentor the wider retail media team you lead to meet and exceed campaign goals
• Campaign budget management, bid management, reporting, strategic development, targeting, and campaign optimization using performance history and expertise
• Aid in the planning and implementing of retail media campaigns, including campaign setup and builds
• Implement automation and AI-enabled strategies to relieve teams of manual work where possible
• Integrate with broader media initiatives and strategies for both online and offline media executions to achieve client goals
• Work with our reporting and analytics teams to develop and utilize media reporting templates for ongoing performance reports and advanced modeling to showcase retail media value
• Ensure all campaigns are run according to best practices, collaborating with teams to update best practices as the channel evolves and media capabilities progress
• Help develop and deliver materials to key client partners and internal agency partners
• Develop and lead strong partnerships with our clients, internal team leaders, and retail vendor partners
• Collaborate with client service teams to build new skills, keep teams informed on the latest trends, and maintain certifications

Benefits

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role)
• Open/Flexible PTO with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers