Head of Creator Commerce

Summary

Join PetLab Co. as their Head of Creator Commerce and lead a high-performing creator community to drive revenue across various sales channels, including TikTok Shop, Meta Shops, Amazon, and retail partners. Scale TikTok Shop creator commerce to exceed revenue targets and build a highly engaged creator community delivering high-performance content. Manage the creation, delivery, and optimization of 1000+ videos monthly, develop creative briefs, and launch gamified creator challenges. Analyze content performance, iterate rapidly to improve ROAS and CPA, and collaborate with internal teams and agency partners. This role requires a performance-driven mindset, focusing on building communities and driving sales through content, and managing a high-volume video engine. The ideal candidate will have proven experience leading performance-driven communities, managing large-scale creator content pipelines, and a deep understanding of TikTok creator culture and performance signals.

Requirements

• Proven experience leading performance-driven communities, ideally in a DTC or eCommerce setting
• Experience managing large-scale creator content pipelines — hundreds or thousands of assets monthly
• Creative strategist mindset — you know what makes content sell and constantly test new angles and briefs
• Deep understanding of TikTok creator culture, short-form video formats, and performance signals
• Data-literate and commercially focused — comfortable with GMV, ROAS, CPA metrics
• Exceptional communication and organisation — able to brief, motivate, and optimise creators at scale
• Must be based in the US with full working rights
• 2+ years building strong creator or customer communities that drive tangible results (e.g. GMV or conversions)
• Track record of driving measurable sales through creative content
• Strong analytical instincts – fluent in paid performance metrics and content data
• Strategic and creative thinker who can test, iterate, and optimise content for revenue growth
• Excellent communicator – able to brief, support, and motivate creators at scale
• Must be based in the US with full working rights

Responsibilities

• Scale TikTok Shop creator commerce to exceed revenue targets and drive measurable growth
• Build and lead a highly engaged creator community that consistently delivers high-performance content
• Manage the creation, delivery, and optimisation of large number of videos (1000+ / monthly) in partnership with creators
• Develop creative briefs based on top-performing formats and trends across TikTok Shop
• Launch and manage gamified creator challenges, incentives, and competitions that drive GMV
• Analyse content performance at scale and iterate rapidly to improve ROAS and CPA
• Collaborate cross-functionally with paid media & creative teams to maximise full-funnel performance
• Oversee TikTok Shop agency partners
• Monitor and expand into other creator commerce opportunities such as Meta Shops when relevant
• Build and lead a high-engagement creator network, run challenges, and maintain daily relationships
• Develop, test, and optimise briefs and content angles that convert
• Use platform and internal data to identify high performers and improve content results
• Identify new creators, manage agency partners, and collaborate with TikTok/Meta Shop teams

Preferred Qualifications

• Prior experience in scaling TikTok Shop operations is a major plus!
• Speaking Spanish is a massive plus
• Speaking Spanish is a massive plus

Benefits

• 20 days PTO excluding bank holidays
• Company Bonus
• Medical, Vision and Dental Insurance
• Short term and Long term disability Insurance
• Life Insurance
• 401K
• Monthly Internet Stipend