Marketing And Content Strategist

Summary

Join our team as a Marketing & Content Strategist to contribute to the brand transformation of a financial institution. This contract role (minimum 6 months, 10 hours/week, remote) focuses on website content development, SEO, and digital marketing strategy. Key projects include website content rewriting, support for a future redesign, and SEO-focused content creation. You will collaborate with internal stakeholders and manage multiple projects simultaneously. The ideal candidate possesses extensive experience in financial services marketing, content strategy, and SEO.

Requirements

• 5+ years of experience in marketing, content strategy, or copywriting (preferably in the financial services industry)
• Proven ability to develop compelling, conversion-focused website content
• Strong understanding of SEO best practices and digital marketing trends
• Experience collaborating with internal teams and stakeholders to align messaging and brand identity
• Ability to take initiative, work independently, and interface with multiple teams without heavy oversight
• Strong project management skills, attention to detail, and the ability to juggle multiple priorities

Responsibilities

• Rewrite and refine website copy for a subsidiary division focused on community development
• Develop an SEO-focused content approach to enhance the bank’s digital presence, including website content, landing pages, and blogs
• Refresh in-branch marketing materials, such as rack cards and brochures, while assisting in the shift to more digital-focused marketing strategies
• Develop high-quality content in advance of a website redesign planned for late-2025 through Q1 2026
• Work closely with internal teams, including leadership, retail banking, and community development teams, to ensure messaging is aligned across all platforms
• Work autonomously while keeping projects on track, meeting deadlines, and ensuring alignment with overall marketing objectives

Preferred Qualifications

• Experience managing or contributing to website redesign projects
• Familiarity with financial products, banking industry regulations, and community development initiatives

Benefits

• Remote work
• Flexible hours