Content Strategist

Summary

Join Unlock Health's growing Content and Engagement team as a Content Strategist. You will play a key role in shaping and executing multi-channel content strategies, focusing on web and digital experiences. Collaborate with clients and internal teams to lead content audits, define content requirements, and shape user journeys. Develop data-driven, audience-centric content strategies supporting client business goals. Analyze content performance and provide recommendations for optimization. Communicate effectively with clients and stakeholders, presenting findings and progress. Stay current on web and digital content trends and best practices.

Requirements

• 4-6 years of experience in content strategy, digital marketing, or content-focused website projects — agency or healthcare experience a plus
• Experience leading or contributing to website content strategy, including audits, taxonomy, wireframing, and IA
• Familiarity with content management systems (e.g., Sitecore, Drupal, WordPress), project management tools, and website migration processes
• Strong understanding of SEO, UX principles, and web accessibility standards (WCAG)
• Excellent writing and editing skills across formats, with a knack for simplifying complex information
• Ability to translate research and analytics into strategic content plans
• Comfort juggling multiple projects and deadlines in a fast-paced, cross-functional environment

Responsibilities

• Lead and contribute to content strategy for new website builds, migrations, and large-scale content updates
• Conduct in-depth content audits to assess quality, performance, gaps, and redundancies
• Develop and refine site taxonomies, page hierarchies, and content matrices
• Define and document information architecture and content governance plans in collaboration with UX and dev teams
• Create or evolve content maps, wireframes, and sample content to guide web content development
• Collaborate with SEO and analytics teams to ensure content is optimized for findability and aligned with user behavior
• Develop data-driven, audience-centric content strategies that support client business goals across digital channels
• Translate brand strategy, messaging, and voice into compelling content structures and formats
• Drive editorial planning and content calendars for print, web, and digital programs
• Partner with creative, UX/design, SEO, media, and development teams to ensure content integrates seamlessly into broader campaign and web experiences
• Act as a bridge between strategic thinking and execution, ensuring content supports performance goals
• Analyze content performance using tools like Google Analytics, SEMrush, and others
• Provide ongoing recommendations for content updates, consolidation, or expansion to improve user experience and SEO
• Serve as a content strategy lead or support on key client engagements, communicating ideas, documentation, and rationale clearly
• Present audit findings, content recommendations, and progress to internal stakeholders and clients
• Stay ahead of web and digital content trends, CMS best practices, accessibility standards, and search behavior shifts
• Bring fresh ideas and emerging tools into Unlock’s content approach

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program