Content Strategist

Summary

Join Customer.io as our Self-Service Growth Content Marketing Manager and develop engaging content to convert prospects into successful self-service users. You will create educational materials showcasing our technical capabilities, targeting specific verticals and collaborating with the growth marketing team. Responsibilities include creating conversion-focused content, developing targeted content for various industries, building nurture sequences, optimizing onboarding content, and analyzing content performance. The ideal candidate possesses 3-5 years of SaaS content experience, a strong understanding of technical marketing tools, and a data-driven approach. Customer.io offers competitive compensation, equity, and benefits, including unlimited PTO, paid parental leave, comprehensive health insurance, 401k matching, and various stipends.

Requirements

• 3-5 years of SaaS content experience with demonstrable impact on conversion metrics
• Strong understanding of technical marketing tools and concepts (CDPs, marketing automation, data integration)
• Experience creating content for technical audiences that balances complexity with accessibility
• Data-driven approach with experience using analytics to optimize content conversion rates
• Proven track record supporting self-service adoption models with effective educational content

Responsibilities

• Create conversion-focused top of funnel content to support the customer journey, including articles, guides, reports and more that drives trial activations
• Develop targeted content for specific verticals (mobile apps, healthcare, finance, etc.) that demonstrates our value for technical marketers
• Collaborate with our growth marketing team to build nurture sequences that increase trial conversion rates and reduce time-to-value
• Optimize self-service onboarding content to improve key activation metrics and encourage broaden engagement across a variety of channels
• Analyze content performance against conversion KPIs and iterate based on user engagement data

Preferred Qualifications

• Experience with marketing automation platforms and understanding of customer journeys
• Ability to translate complex technical capabilities into clear value propositions
• Background in creating content for high-growth customer segments (mobile, gaming, PLG, SaaS)
• Track record of developing content that enables users to implement sophisticated marketing automation without direct sales support
• Understanding of conversion optimization and funnel metrics

Benefits

• Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
• 16 weeks paid parental leave (including adoption and foster care)
• 100% paid insurance premiums for you and your dependents
• 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
• $1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
• $250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
• $300/month co-working space rental reimbursement
• $2,000/yearly professional education budget for conferences, courses, workshops, books, etc
• $1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
• One month sabbatical after five years at Customer.io
• We also have opportunities to meet in person with your peers throughout the year