Marketing Assistant

Summary

Join Australia's largest provider of aesthetic and medical-grade technology as their Marketing Assistant! This growing company seeks a skilled individual with strong copywriting and social media management expertise. Responsibilities include managing social media, creating engaging content, generating leads, and contributing to SEO efforts. The role requires a Bachelor's degree in a related field, proven experience in social media and copywriting, and a strong understanding of SEO. This full-time, permanent, work-from-home position offers a competitive benefits package including HMO, annual leave, and adhoc bonuses. The ideal candidate will be a creative thinker with excellent communication skills and a proactive attitude.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• Proven experience in social media management and copywriting
• Strong understanding of SEO principles and lead generation techniques
• Proficiency in analytics tools and CRM systems
• Ability to multitask and prioritise tasks in a fast-paced environment
• Strong communication and interpersonal skills
• Alignment with company mission and values

Responsibilities

• Develop strategies to increase engagement and build an online community
• Manage social media interactions, responding to comments and messages
• Create and repurpose content for Facebook, Instagram, and other platforms
• Assist in writing captions, creating graphics, and editing videos
• Stay updated on social media trends and provide insights for strategy improvement
• Set up, monitor, and optimise paid social media campaigns
• Track and report social media performance metrics
• Write and publish SEO-optimised weekly blogs to drive website traffic
• Ensure the accuracy of lead entries, tracking source, category, and business type
• Conduct follow-up calls and emails to verify inquiries and leads
• Manage lead submissions from social media, SMS, and other channels
• Forward clinical and engineering leads to the appropriate teams
• Update and manage employee details, product information, and testimonials on the website
• Maintain a library of before-and-after images and client testimonials
• Assist in implementing on-page SEO strategies for improved search rankings
• Support B2B account approvals for the online shop
• Contribute SEO-optimised articles to the company blog and Education HUB
• Generate reports on campaign effectiveness and CRM data

Preferred Qualifications

Creative thinker with a proactive, can-do attitude

Benefits

• Permanent work-from-home set-up
• Dayshift (Australian business hours)
• Full-time job
• HMO
• Annual leave
• Adhoc Bonus