Marketing Events Specialist

Summary

Join Dutchie, a leading technology company in the cannabis industry, as their Marketing Events Specialist! This remote role (with a preference for Greater Boston) focuses on executing event marketing strategies for cannabis industry events. You will be responsible for end-to-end event planning, collaborating with various teams, and managing event logistics. Success in this position requires proven experience in event marketing, strong project management skills, and excellent communication. Dutchie offers a competitive salary, equity, comprehensive benefits, unlimited PTO, and growth opportunities. This is a chance to shape Dutchie's narrative and contribute to a dynamic and evolving market.

Requirements

• 2-4+ years of experience in event marketing, field marketing, or event production, ideally in a B2B or SaaS environment
• Proven track record of executing successful trade shows, conferences, and corporate events with measurable results
• Strong project management skills and attention to detail, with the ability to manage multiple events simultaneously
• Exceptional collaboration skills to build industry relationships and work cross-functionally with Sales, Marketing, and Leadership teams
• A creative mindset and problem-solving skills to create standout event experiences
• Excellent communication and organizational skills
• Willingness to travel frequently to attend events, set up booths, and manage onsite execution

Responsibilities

• Execute Dutchie’s event marketing strategy, including cannabis trade shows, conferences, curated events, and pop-up experiences
• Partner with cross-functional teams to ensure alignment on event goals, messaging, and success metrics
• Own relationships with key trade show and event partners to drive cost efficiency and maximize engagement
• Work closely with internal and external partners to find synergistic event opportunities
• Plan and oversee all event logistics, including budgeting, vendor management, scheduling, and staffing
• Partner to create engaging booth designs and event materials in collaboration with the creative team, ensuring they reflect Dutchie’s brand
• Work closely with Sales, Customer Success and Demand Generation to ensure seamless integration of lead capture and follow-up processes
• Own event analytics: measure ROI, track key metrics, and present results with actionable insights to stakeholders
• Stay ahead of cannabis industry trends and event opportunities to position Dutchie as a thought leader and trusted partner

Preferred Qualifications

• Strong understanding of the cannabis industry and its unique challenges and opportunities
• Experience with demand generation and field marketing in a B2B environment
• Previous collaboration with creative teams and sales organizations to align on messaging and goals
• Familiarity with HubSpot, Salesforce, or similar platforms for lead tracking and marketing automation
• A deep understanding of cannabis industry-specific events and audiences

Benefits

• Comprehensive Benefits: Full medical, dental, and vision plans to ensure top-tier care
• Equity: Stock options to all employees
• Technology Allowance: Hardware, software, and learning materials to support your success
• Unlimited PTO: Flexible vacation and sick days to support work-life balance
• Growth Opportunities: A dynamic environment where your contributions directly shape our success in the cannabis industry