Love, Bonito is hiring a
Marketing Executive

Summary

The job is for a Brand Marketing role in North America supporting the overall brand marketing strategy for Love, Bonito. The role involves contributing to US brand strategy, managing ambassador programs, social media management, community and partnerships, public relations, EDM & Loyalty Program, and requires 4+ years of relevant work experience.

Requirements

• 4+ years of relevant work experience preferably in an e-commerce / digital company
• Solid hands-on experience in campaign planning and execution
• Experienced in Influencer & PR management
• Excellent communication skills and copywriting skills

Responsibilities

• Support Marketing Initiatives: Contribute to US brand strategy by supporting the localization and implementation of Global campaigns and unique local key brand moments
• Stay current on trends, social issues, and consumer trends and identify creative proactive campaigns and initiatives
• Quarterly and monthly planning support, making decks for internal stakeholders & external partners etc
• Maintain our internal Brand Awareness Marketing Dashboard, expense tracker, and other internal reports
• Grow and manage the relationships within our brand ambassador program
• Own day-to-day communications with influencers, facilitating seeding, monitoring and tracking postings, and analyzing performance
• Work with the Social & Community Manager to execute the creation and scheduling of owned social content
• Coordinate communications with UGC partners and facilitate product shipments and returns
• Create decks to help pitch Love, Bonito to complementary US brands for potential partnerships and onboard partners on our Loyalty program
• Support recruitment, onboarding and product seedings with tastemakers
• Remotely assist in the preparation and implementation of virtual and in-person community initiatives
• Be the first eyes to proof-read and assist in the localization copy for diverse marketing distributions (press releases, website material, EDM, social media etc.) and press kits
• Facilitate the exchange of assets like media alerts and lookbooks to our agency on a monthly basis
• Work closely with the Brand Marketing Lead on activation and campaign preparation and logistics that can be done remotely
• Facilitate the process of eDM content localization for review and build
• Support strategy roll-out for our loyalty program, LBCommunity+, to drive brand awareness, traffic, new customer acquisition and customer retention

Benefits

• Flexible Work Arrangement: Work from anywhere*! Remote work and adjustable hours - willing to work (US) PST timing
• Staff Wellness: Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement, Mental wellness support)
• Learning and Career Development: Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc), Dedicated leadership training for those of managerial responsibilities, Friday pm off for learning
• #TeamLB perks: Generous staff discount off LB products, Corporate partnerships with a variety of companies, Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements, Internal Referral programme