Marketing Functional Transformation SME

Summary

Join Blue Acorn iCi, a digital consultancy, as a Marketing Functional Transformation SME. This role focuses on guiding small and medium-sized enterprises (SMEs) through significant changes in their marketing functions, leveraging digital technologies and strategies. You will assess current marketing capabilities, develop digital marketing roadmaps, train staff, implement data-driven decision-making, and monitor performance. The ideal candidate possesses expertise in digital marketing technologies and strategic planning, with a focus on change management within SMEs. This full-time position offers a competitive benefits package including medical, dental, vision, life insurance, disability, paid time off, and 401(k).

Requirements

• Understand the unique challenges and needs of smaller businesses when it comes to marketing, including limited resources and potential lack of digital expertise
• Be well-versed in emerging digital marketing technologies like social media, content marketing, email automation, and data analytics, and can guide SMEs on how to best leverage them
• Help SMEs develop a comprehensive digital marketing strategy aligned with their overall business goals, including customer segmentation, channel selection, and performance metrics
• Facilitate cultural shifts within the organization to embrace digital marketing practices and adapt to changing customer behaviors

Responsibilities

• Assess current marketing capabilities: Evaluate existing marketing strategies, tools, and processes to identify areas for improvement and digital transformation opportunities
• Develop a digital marketing roadmap: Create a plan outlining the necessary steps to implement new digital marketing initiatives, including budget allocation and timelines
• Train staff on digital marketing tools: Provide training to marketing teams on how to use new digital marketing platforms and technologies effectively
• Implement data-driven decision making: Help SMEs leverage data analytics to gain insights into customer behavior and optimize marketing campaigns for better results
• Monitor and measure performance: Track key performance indicators (KPIs) to evaluate the success of marketing initiatives and make necessary adjustments

Benefits

• Medical, dental and vision insurance
• Life insurance
• Disability
• Paid time off
• 401(k)