MakerSights is hiring a
Marketing Manager

Summary

Join MakerSights as a Marketing Manager to shape content strategy and drive successful go-to-market initiatives. You'll split your time between crafting compelling content for specific accounts (Account Based Marketing) and contributing to our overall brand narrative (demand generation).

Requirements

• 5+ years of experience within 2 out of three of these roles: account based marketing (ABM), demand generation, and content marketing
• An eye for what is interesting to those who work at apparel, footwear and accessory companies and an understanding of how their businesses run
• Proven ability to create compelling content and communicate effectively
• A self-starter with the ability to work independently in a small, fast-paced team
• Strong organizational skills, with the ability to manage multiple projects simultaneously
• Adaptable to change and comfortable working in an environment with ambiguity
• Curiosity and a proactive mindset that drives continuous improvement and innovation

Responsibilities

• Conduct in-depth research on priority accounts to understand their specific needs, pain points, and decision-making processes
• Develop personalized marketing strategies for each target account, after conducting account research, including email campaigns, packaged content, events etc
• Create content that is directly relevant to our top accounts priorities, with a focus on leveraging insights, in partnership with Director of Research
• Analyze marketing campaign performance and adjust strategies as needed to optimize results
• Build a basic apparatus on how to scale / automate across groups of accounts based on what works best in ABM
• Design and execute demand generation strategies that drive interest and engagement with a focus on leveraging research throughout the funnel
• Plan and execute a content calendar with a focus on research content and thought leadership content
• Contribute to monthly newsletter content and own newsletter coordination / send in in Hubspot
• Craft email sequences to support lead generation movement throughout the funnel
• Own Hubspot instance including creating and updating lists, emails, newsletters and workflows
• Co-manage event planning and execution in collaboration with the Director of Product Marketing, ensuring alignment with broader marketing goals
• Own 1-2 marketing partner relationships, overseeing joint content creation and partnership activities