Connor Group is hiring a
Go-to-Market and Events Marketing Manager

Summary

The job description is for a B2B Marketing Manager role at Connor Group, a specialized finance, accounting, operations, and IT professional services firm. The role involves managing marketing campaigns, developing marketing programs, leading events, maintaining relationships with technology partners, tracking marketing metrics, and generating high-quality MQLs. The ideal candidate should have relevant experience and skills in marketing, technology, and/or finance.

Requirements

• Exceptional interpersonal skills and flexibility to work effectively with people at all levels
• Ability to build consensus around ideas and plans
• Solid professional writing and verbal communication skills
• Bachelor's degree in marketing, Business Administration, Communications, or relevant field
• 5+ years of experience in professional services, technology, and/or finance marketing
• Experience effectively running multiple events, campaigns, and projects simultaneously
• Experience owning marketing programs beyond the execution with full life-cycle project management: demand generation, sales enablement, partner enablement, content, analytics, lead management, etc
• Proven track record of building successful partnerships with internal stakeholders to craft programs that are metrics-driven in their approach
• Intermediate to advanced knowledge of MS Office (Excel, PowerPoint, etc.)

Responsibilities

• Manage and execute marketing and event campaigns in the Southwest region as well as technology partner marketing in support of Connor Group Digital Solutions
• Develop and execute marketing programs that align with the firm's strategy across industries, solutions, and service lines in your market(s)
• Lead the planning and execution of conferences, webinars, and events, including researching venues, negotiating contracts, and managing promotional activities within budgets and deadlines
• Address potential problems during marketing activities and campaigns with a sense of urgency
• Maintain positive relationships with technology partners and internal partners, understanding the nuances of each relationship and aligning partners' products and services with our marketing activities
• Track and report marketing metrics to the marketing team, partners, and leadership to support business goals
• Generate high-quality MQLs and drive brand preference through various marketing automation activities such as email, social organic and paid advertising, web marketing, and events
• Ensure MQL distribution and follow-up
• Consult with SMEs to develop and execute co-branded marketing content and promotion plans for lead generation in cooperation with client service teams and technology partners
• Stay abreast of market trends to drive topics for speaking engagements, client webinars, roundtables, podcasts, whitepapers, and case studies
• Collaborate on the creative production of marketing assets, including graphic design, video production, and web development from the initial concept to the finished product and promotion
• Ensure quality control of speaking events for Directors, Partners, and webcast presenters
• Create event invites, marketing emails, and landing pages through our marketing automation platform. Utilize segmentation, tracking links, and forms

Preferred Qualifications

• Proficiency with HTML, Salesforce, and Pardot (Salesforce Marketing Cloud Account Engagement)
• Master's degree in Marketing, Business Administration, Communications, or relevant field

Benefits

• Complete healthcare benefits (medical, dental, vision, flexible spending, and wellness)
• Company-matched 401K
• Flexible Time Off (similar to unlimited)
• Parental and military leave
• One-on-one coaching and mentoring
• Solid tech stack including current and cutting-edge tools
• Access the Connor Group network, including the most exciting companies in the w