Marketing Manager II

Summary

Join Instacart's B2B Marketing team as a Product Marketing Manager for Eversight and Data products. You will be the liaison between Product and Marketing teams, owning product positioning and messaging. Responsibilities include developing go-to-market strategies, conducting competitive research, gathering stakeholder feedback, and collaborating with cross-functional teams. The ideal candidate possesses 5+ years of marketing experience, including 3+ years in Product Marketing at a SaaS company, and experience in the Grocery and/or CPG retail industry. This remote role offers competitive compensation and benefits, including equity grants.

Requirements

• 5+ years marketing experience, 3+ years in Product Marketing at a SaaS company
• Experience in Grocery and/or CPG retail industry
• Strong written and verbal communication with the ability to express complex topics clearly and easily
• Ability to manage multiple projects simultaneously and prioritize responsibilities
• High proficiency with Google Slides and comfort with basic analytics
• Strong business judgment and creative problem solving skills
• Comfort working both independently and collaboratively
• Ability to navigate and influence internal management-level stakeholders and cross-functional teams
• An interest in working in a fast-growing, fast-paced environment and innovating amidst ambiguity

Responsibilities

• Develop and maintain a deep understanding of Instacart’s existing data products and the Eversight by Instacart SaaS product suite
• Author the positioning and messaging of our product offerings, develop sales narratives, and create collateral such as sales decks, launch communications, and more
• Serve as the voice of the customer (retailer, brand, etc.) when partnering with the Product team to develop the product roadmap
• Own go-to-market strategy for pilot and feature launches, developing unique and compelling marketing strategies that resonate with with CPG retail audiences
• Conduct competitive research and market analysis for Instacart’s Enterprise products
• Collect and aggregate feedback from internal and external stakeholders on their needs and pain points
• Partner with growth marketing and events to drive product awareness and adoption
• Create awareness and lead gen campaigns that build sales pipeline
• Work cross-functionally with Sales and Insights to draw compelling insights and bring current successes to life through case studies and testimonials

Preferred Qualifications

• Experience with B2B marketing
• Experience working on Data products

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is remote
• This role is eligible for a new hire equity grant as well as annual refresh grants