Manager II, Product Marketing Enablement

Summary

Join Apollo.io, a leading go-to-market solution trusted by millions, as Manager, GTM Product Marketing. Reporting to the Head of PMM and partnering with the GTM Enablement team, you will bridge the gap between product offerings and revenue team success. Develop and execute strategies empowering the sales force with knowledge, tools, and content to effectively communicate Apollo.io's value proposition. This role requires strong collaboration with product and marketing teams to ensure successful execution of GTM initiatives. You will also analyze the effectiveness of these initiatives and continuously optimize strategies based on feedback and performance metrics. Apollo.io offers a dynamic and collaborative work environment where your contributions will have a significant impact.

Requirements

• 5–8 years of experience in B2B SaaS Product Marketing, with a strong focus on GTM Enablement Programs
• Strong strategic thinking and problem-solving skills, with the ability to translate complex product information into clear, concise, and compelling sales materials
• Demonstrated success in developing and executing sales enablement programs that drive measurable results
• Proven ability to manage multiple projects simultaneously and meet tight deadlines
• Experience collaborating with sales teams to understand their needs and deliver effective solutions
• Familiarity with sales enablement tools and platforms (e.g., Highspot, Gong, Apollo.io)
• Adaptability and a continuous improvement mindset to thrive in a fast-paced, evolving environment

Responsibilities

• Partner with the GTM enablement team to support the revenue org while closely collaborating with product & marketing teams to get them executed
• Train the enablement team on any new products or features
• Develop and create compelling sales assets & collaterals, customer stories that align with our multi-product positioning and messaging
• Develop and co-lead enablement sessions for all of our GTM teams on upcoming product launches and releases
• Create and maintain competitive intelligence resources to help sales teams effectively position Apollo.io against competitors
• Analyze the effectiveness of go-to-market enablement initiatives & assets and continuously optimize strategies based on feedback and performance metrics

Preferred Qualifications

Experience in competitive intelligence and PLG is a plus

Benefits

• We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact
• Collaboration is at our core—we’re all for one , meaning you’ll have a team across departments ready to help you succeed
• We encourage bold ideas and courageous action , giving you the freedom to experiment, take smart risks, and drive big wins