Manager II, Product Marketing Enablement

Summary

Join Apollo.io, a leading go-to-market solution trusted by millions, as a Lead Product Marketing Manager. You will own the go-to-market strategy for a strategic solution line, leading cross-functional initiatives across the customer lifecycle. Responsibilities include defining solution positioning, developing customer understanding, leading product launches, driving acquisition and retention strategies, creating compelling content, executing upsell strategies, influencing pricing, and analyzing data to refine strategies. The ideal candidate has 7+ years of B2B SaaS product marketing experience, proven success in go-to-market strategy, strong cross-functional collaboration skills, and excellent communication abilities. The role requires analytical and action-oriented skills, a self-starter attitude, and an ownership mentality. Apollo.io offers a collaborative environment, investment in employee growth, and opportunities to make a real impact.

Requirements

• 7+ years of experience in B2B SaaS product marketing, ideally across both product-led and sales-led GTM motions
• Proven success driving go-to-market strategy for a specific solution or product line
• Strong cross-functional collaboration—comfortable working across Product, Growth, Sales, Enablement, and Customer Success
• Excellent communicator and storyteller, skilled at tailoring messaging for different personas and channels
• Analytical and action-oriented—you know how to connect the dots between product usage, customer insights, and revenue impact
• A self-starter who thrives in fast-paced environments and has a bias for action
• Ownership mentality—you take initiative, follow through, and hold yourself to a high bar

Responsibilities

• Own the end-to-end go-to-market strategy for one of Apollo’s GTM solutions, driving both product-led and sales-led growth
• Define and evolve solution positioning, messaging, value propositions and competitive differentiation that resonate with key customer segments
• Develop a deep understanding of how our customers use our platform. Define and continuously refine ideal customer profiles and personas. Synthesize market research, customer insights, and usage data to identify opportunities, influence the product roadmap, and inform GTM strategy
• Lead product launches for your solution, including partnering with Product teams on alpha/beta tests and customer feedback loops, defining customer segmentation and go to market strategy, and partnering with Marketing teams on integrated campaign planning for full-scale general release and adoption
• Drive acquisition, activation, and retention strategies in close partnership with the Lifecycle Marketing and Growth teams, including designing onboarding flows that reduce time to first value
• Create high-impact content, including clear and compelling messaging, product collateral, sales enablement materials, landing pages, marketing campaign materials, competitive differentiation, and customer stories
• Develop and execute upsell and expansion strategies, in collaboration with Growth and Customer Success
• Have a strong POV on pricing and packaging for your solution, working closely with our Pricing team to influence monetization strategy
• Analyze usage, adoption, and revenue data to refine messaging, GTM plans, onboarding flows, and lifecycle marketing campaigns over time
• Operate with an ownership mindset—test fast, learn fast, and scale what works

Preferred Qualifications

• Experience working in a PLG company or GTM motion
• Familiarity with sales tech/revenue tech, B2B data, or outbound prospecting tools
• Curiosity and initiative in exploring how AI and automation can enhance product marketing, go-to-market strategy, campaign execution, and customer engagement

Benefits

• We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact
• Collaboration is at our core—we’re all for one , meaning you’ll have a team across departments ready to help you succeed
• We encourage bold ideas and courageous action , giving you the freedom to experiment, take smart risks, and drive big wins