Marketing Manager II, Inbound

Summary

Join Instacart's Performance Marketing team as a paid marketing expert to shape and manage inbound marketing programs. Scale and optimize inbound marketing efforts, focusing on SEM to impact key company objectives. Lead the inbound marketing strategy, collaborating with various departments. Manage SEM campaigns, providing insights to stakeholders and developing solutions for retailer escalations. Shape processes for complex campaigns on Google/Microsoft Ads. Provide data-driven recommendations to scale SEM efficiently. Create and manage project timelines with internal stakeholders and agency partners. Analyze, design, and run experiments/incrementality tests. Understand and implement Google conversion tracking and internal attribution tracking.

Requirements

• 5+ years growing Paid Search campaigns for e-commerce/acquisition, in-house or agency required
• This position demands outstanding communication skills, including the ability to articulate ideas with precision and coherence in all engagements, both internal and external
• Thrives in a fast-paced, dynamic environment, with the ability to independently manage multiple projects concurrently
• Proven ability to effectively establish and manage timelines and drive cross-functional initiatives from strategy to execution
• Expert in scaling Paid Search campaigns while maximizing internal KPIs, ie profit, ROI
• Excellent quantitative and data analysis skills, expert in Excel
• Thorough understanding of acquisition marketing and latest Paid Search trends, including automated bidding
• Bachelor’s degree or equivalent

Responsibilities

• Manage SEM campaigns and understand daily performance while providing deep insights to key stakeholders, and work with Retailer Marketing teams to develop solutions to Retailer escalations
• Shape processes to precisely setup and scale complex campaigns on Google/Microsoft Ads from the ground up
• Provide & act on data-driven recommendations to scale SEM efficiently while sharing out wins & opportunities to Marketing & Senior leadership
• Create & manage project timelines with the internal stakeholders and agency partners across marketing teams for evergreen or new product marketing launches
• Analyze, design, and run experiments/incrementality tests on an ongoing basis
• Understand and implement Google conversion tracking and internal attribution tracking

Preferred Qualifications

• Experience in the on-demand economy
• Knowledge of SQL for pulling marketing data & creating ad hoc dashboards/reports

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is remote
• This role is eligible for a new hire equity grant as well as annual refresh grants