Marketing Manager, Senior Marketing Manager

Summary

Join our dynamic, fast-growing international team as a Marketing Manager / Senior Marketing Manager, championing customer-centric marketing strategies for university partners' product portfolio and online brand.

Requirements

• 7+ years marketing experience, including integrated marketing, digital performance marketing, and/or 1-1 marketing; with 3+ years experience in team leadership/management
• Effective leadership: Proven ability to lead, coach and motivate high-performing teams
• Strategic skills: Experience in developing and executing strategies and plans aligned with business goals
• Influencing: Skilled in working with and influencing cross-functional teams and stakeholders
• Budget management: Proficient in managing marketing budgets for optimal ROI
• Commercial acumen: Ability to analyse data to inform commercial decision-making and recommendations
• Relationship building: Experience in managing partner, agency and stakeholder relationships
• Adaptability and innovation: Openness to change and embracing innovation for competitive advantage

Responsibilities

• Strategic planning & execution: Co-create and optimise marketing strategies and GTM plans, in collaboration with all Keypath APAC teams
• Customer experience: Ensure the marketing team is fully engaged and have visibility of the student journey for their partners
• Performance obsessiveness: Act as the accountable leader to continually monitor product and portfolio performance, actioning insights to meet relevant start and retention targets
• Direction and prioritisation: Setting strategic direction and prioritisation of marketing, PPC, SEO, creative and content specialists
• Partnership marketing and strategic influence: Demonstrate ability to actively influence, build trust and strengthen relationships with our partners through driving performance and bringing insights to the table that inspire strategic outcomes and partner engagement, advocacy, and change
• Knowledge acquisition: Deeply immerse yourself in Keypath’s business strategy, understanding OKRs, product portfolios, and levers for optimising outcomes
• People leadership: Direct people leadership of a team of marketers, cultivating a culture of curiosity, innovation, performance-focus, and decision making
• Budget management: Understand and manage portfolio marketing and operational budgets and making investment decisions to maximise ROI
• Continuous improvement: Facilitate the sharing of best practices and driving efficiency and effectiveness within team and across business units through ongoing marketing operational process improvement, campaign optimization, technology utilization and training

Benefits

• Comprehensive online remote training
• All the necessary equipment for success
• Clear career progression pathways
• Paid Mental Health days for your well-being
• Toolkits for Digital Health and Mental Health support