Senior Marketing Manager

Summary

Join our team as Senior Marketing Manager for Professional Learning and help grow Instructure's business in corporate, government, and non-profit sectors. You will plan, run, and report on campaigns and events that create meaningful engagements for customers and prospective customers.

Requirements

• A generalist marketing background, including deep experience in field/ events/ webinars
• Experience in public sector/ government/ B2B marketing preferred
• A command of the funnel including Partnering with sales development and sales Funnel dynamics Pipeline coverage Lead generation
• Exceptional organizational skills and attention to detail
• Project management experience with the ability to manage multiple projects in various stages simultaneously
• A team player with the ability to communicate effectively with all levels of management
• Strong time management skills
• Ability to multitask and prioritize effectively
• Ability to manage budget and invoicing processes
• Proficiency in Google Suite, Salesforce and project management software like Asana
• Kindness and conscientiousness

Responsibilities

• Build the Professional Learning business through meaningful marketing
• Support the Professional Learning business with excellent marketing campaigns and field experiences that translate into quality pipeline generation and progression
• Partner closely with the other Senior Marketing Manager who supports ProLearn to design, run and report on impactful multi-faceted campaigns
• Bring vision, strategy and ideas
• Manage and adhere to budget
• Generate sufficient quality pipeline for the sales team
• Lead our field strategy. Including: Owned events of various sizes and modalities (in person and virtual/webinars)
• Attended events / sponsorships
• Supporting the ProLearn presence at our largest customer event, InstructureCon
• Research, negotiate and secure sponsorships and venues for specific events assigned including hotels, vendors and other resources for the event project
• Responsible for: Overall project plan Event briefs Contracts Internal event comms Execute event plan including on-site support (travel required) Maintain and order event support materials Operational excellence in salesforce Post event meetings & continuous improvements

Benefits

• 401k with company match
• HSA program, vision, voluntary life, and AD&D
• Tuition reimbursement
• Lifestyle Spending Account
• Paid time off, 11 paid holidays, and flexible work schedules
• Motivosity - employee recognition program