Marketing Manager - Webinars & Virtual Events

Summary

Join RevOpsforce as a Marketing Manager - Webinars & Virtual Events to lead and evolve our client's webinar program. This fully remote contractor role requires end-to-end planning, oversight, and measurement of webinars across platforms like ON24 and Zoom Webinars. You will establish best practices, develop a dynamic webinar calendar, and serve as the administrator for webinar platforms. The role also involves collaborating with campaign managers, developing scalable processes, and acting as a go-to resource for internal teams. You will partner with stakeholders to define webinar objectives and host webinars, ensuring a professional attendee experience. Finally, you will distribute post-event metrics and maintain webinar documentation.

Requirements

• 3+ years of experience managing B2B webinars or virtual events, preferably in a marketing or demand generation environment
• Strong understanding of webinar platforms (ON24 and Zoom Webinars) and marketing tools (Marketo, Workfront)
• Ability to drive strategy while managing tactical execution
• Excellent organizational, communication, and stakeholder management skills
• Proven ability to manage multiple projects, prioritize effectively, and meet tight deadlines

Responsibilities

• Own end-to-end planning, oversight, and measurement of webinars across platforms like ON24 and Zoom Webinars
• Establish and enforce best practices and standards for webinar strategy, execution, content, and presentation
• Develop and maintain a dynamic webinar calendar in partnership with the client's Revenue Marketing Managers to ensure topic variety, audience engagement, and alignment with broader campaign goals
• Serve as administrator for webinar platforms—managing licenses, troubleshooting issues, and providing training
• Monitor webinar performance and analyze data to identify improvements in content, format, or delivery
• Collaborate with the client's Campaign Managers to embed webinars into integrated marketing campaigns
• Develop and document scalable processes, templates, and how-to guides to streamline webinar execution across teams
• Support the client's Campaign Management team in optimizing workflows using tools like Workfront and Marketo
• Act as the go-to resource for client's internal teams regarding webinar planning, tools, and platform expertise
• Partner with the client's Revenue Marketing Managers, Product Marketing Managers, speakers, and SMEs to define webinar objectives, content, and messaging
• Lead pre-webinar activities including kickoff calls, slide reviews, and tech checks
• Host webinars, manage live delivery, moderate audience engagement (polls, Q&A), and ensure a professional attendee experience
• Distribute post-event metrics and insights to stakeholders
• Maintain webinar documentation, OneDrive folders, and internal communication channels (e.g., Slack)
• Monitor CPE eligibility and compliance requirements, managing CPE-approved webinars accordingly

Preferred Qualifications

Familiarity with educational content delivery and CPE requirements is a plus