Marketing Specialist

Summary

Join Boldr, a global B-Corp dedicated to delivering world-class client experiences, as a Marketing Specialist. You will leverage data analytics to assess marketing campaign performance, conduct market research, and collaborate with the team to optimize marketing strategies. Responsibilities include creating reports, assisting in campaign development and execution, and providing strategic recommendations. The ideal candidate possesses 4 years of experience as a Marketing Specialist, a Bachelor's degree in a relevant field, and in-depth knowledge of traditional and digital marketing. Boldr values authenticity, curiosity, and dynamism. We offer various benefits including private health insurance, paid time off, work-from-home options, training and development, a mental health program, and Philhealth coverage.

Requirements

• Previous working experience as a Marketing Specialist for 4 years
• Bachelor's Degree in marketing, communications, or a similar relevant field
• In-depth knowledge of traditional and digital marketing and market research methods
• Applicable knowledge of marketing data analytics and tools
• Hands-on experience with marketing software (Adobe Creative Suite & CRM(HubSpot is preferred)) and applications (Google Analytics,Social media business account management ,Graphic design software is a plus - Adobe, Canva, etc)
• Outstanding communication, interpersonal, and presentation skills
• Excellent organizational and time management skills

Responsibilities

• Leverage data analytics to assess the performance of marketing campaigns and provide actionable insights
• Use this data to support decision-making within the marketing team and to align marketing activities with broader revenue objectives
• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
• Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
• Assist in the execution of marketing plans to reach audiences through targeted channels
• Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
• Assist marketing manager in the development and execution of campaigns, including content creation, new product launches, social media, upselling, cross-selling, and sales enablement
• Assist marketing managers in managing integrated marketing campaigns across offline and online tactics
• Provide recommendations for future strategic initiatives through competitive and financial analysis
• Conduct market research to find answers about consumer requirements, habits, and trends
• Translate complex data and analytical models into insights that can be used to develop marketing strategies
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
• Planned and executed initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Liaise with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities
• Stay up to date with Market and online trends relevant to the brand to ensure campaigns and promotions are relevant within each market
• Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions

Preferred Qualifications

• Curious and authentic
• A critical thinker with an eye for even the most minute of details
• Passionate about the client experience
• Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience

Benefits

• Private Health Insurance
• Paid Time Off
• Work From Home
• Training & Development
• Mental Health Program
• Philhealth Coverage