Campaign Marketing Specialist

Summary

Join AlayaCare, a fast-growing SaaS company, as a Campaign Marketing Specialist and launch your career in SaaS demand generation. This full-time, permanent, hybrid role (mix of WFH and in-office) is based in Melbourne, Sydney, Brisbane, or Adelaide. You will design and execute multi-channel B2B demand generation campaigns, manage digital advertising, collaborate with sales and marketing teams, and track campaign performance. The ideal candidate has 3-5 years of digital marketing experience, ideally in a SaaS business, with hands-on experience in Google Ads, Analytics, Tag Manager, HubSpot, and/or Salesforce. A competitive salary package is offered, including company stock, flexible hybrid work, wellness days, and a flexible benefits bonus. AlayaCare offers a fantastic team culture and the opportunity to make a positive difference in the aged care sector.

Requirements

• 3-5 years’ experience in a Digital Marketing role, ideally with Demand Generation experience in a scale-up SaaS business
• Marketing qualification or equivalent experience
• Hands-on experience with Google Ads, Analytics, Tag Manager, HubSpot &/or Salesforce
• Skills in analysing data and processes to drive marketing efficiency and performance
• Strong multitasking, communication, and collaboration abilities
• A highly organised, detail-oriented, and self-motivated candidate
• A customer-focused individual with a passion for continuous learning and improvement

Responsibilities

• Design and execute multi-channel B2B Demand Generation campaigns (email, digital ads, webinars, events) to drive awareness and qualified leads
• Manage digital advertising and paid media (LinkedIn, Google Ads), including budgeting, targeting, and performance optimisation
• Collaborate cross-functionally with Sales as well as other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives
• Drive top-of-funnel lead generation and support the sales pipeline through aligned campaigns and content
• Track, analyse, and optimise campaign performance to improve ROI and lead conversion
• Support content and email marketing efforts, including campaign execution, template creation, and engagement analysis
• Leverage data and insights to inform strategic decisions and continuously improve demand generation outcomes

Preferred Qualifications

• Knowledge of the aged & disability care industries in ANZ
• Familiarity with the Software Development Life Cycle
• Experience developing account-based marketing (ABM) strategies to target and engage key accounts

Benefits

• Competitive salary package including generous company stock for all employees
• Flexible hybrid work (from our offices, from home)
• 5 wellness days off per year to relax and promote mental health
• Up to 90 days per year working from anywhere in the world
• Flexible benefits bonus package of $1250 per year
• Company paid parental leave and volunteer leave
• Team lunches and events, and health and wellness activities