HealthCare.com is hiring a
Marketing Specialist

Summary

The job is for a Marketing Specialist at Pivot Health, a company under Healthcare.com. The role involves overseeing all aspects of email, text messaging, and social media marketing campaigns for agent recruitment, conducting market research, creating engaging content, collaborating with graphic designers, maintaining a database of agents, and monitoring campaign results.

Requirements

• Degree in marketing, advertising, communications or similar
• 3-5 years of proven experience creating high-impact, data-driven, unique marketing campaigns in the insurance recruitment field is strongly preferred but not required
• Prior database management experience, preferably in a similar role
• Familiarity with pertinent automation and performance evaluation software
• Outstanding copywriting and editing abilities
• BlueShift and Salesforce platform knowledge is preferred

Responsibilities

• Oversee all aspects of email, text messaging, and social media marketing campaigns for agent recruitment
• Conduct market research to better comprehend an agent's product needs
• Conceptualize marketing campaigns that speak directly to the pain points for existing and prospective agents and agency principals
• Create well-written copy that is free from mistakes
• Collaborate with graphic designers to improve the appearance and layout of communications
• Maintain a database of agents who have opted to receive our correspondence
• Distribute emails and text messages through the use of automation software
• Create landing pages to drive traffic for recruitment
• Create a strategy for email journeys based on website interactions and implementation
• Express specific data needs to engineers helping to support marketing efforts
• Monitor and report on the results of each campaign

Benefits

• Opportunity to work from home
• Excellent work environment
• Medical, dental, and vision insurance
• Up to 15 days of paid time off
• 11 company observed holidays
• 8 weeks of paid parental leave
• 401k plan with company match
• Life insurance
• Professional growth opportunity
• An inclusive company culture established by an incredible team!