Remote Content Marketing Specialist / Marketing Coordinator

Summary

Canibuild is seeking a dynamic Content Marketing Specialist/Marketing Coordinator to manage their content strategy across multiple channels, including email marketing, social media, and the website/blogs. The role requires 2-4 years of experience in B2B SaaS or technology/software businesses, strong communication skills, understanding of SEO, email marketing best practices, and social media strategy.

Requirements

• 2-4 years of experience in content marketing, preferably within B2B SaaS or technology/software businesses in the B2B space, in a startup
• Proven ability to create compelling, high-quality content across email, social media, and web platforms
• Strong understanding of SEO, email marketing best practices, and social media strategy
• Excellent written and verbal communication skills, with an eye for detail and a creative flair

Responsibilities

• Develop, execute, and optimize email marketing campaigns to nurture leads, engage customers, and drive conversions
• Manage and email subscriber list, ensuring segmentation and personalization for targeted campaigns
• Monitor and report on email performance metrics, making data-driven recommendations for improvement
• Manage and execute our social media strategy across platforms like LinkedIn, Facebook, TikTok and Instagram
• Create, curate, and schedule engaging content that aligns with our brand voice and resonates with our audience
• Monitor social media trends, respond to audience interactions, and analyze the effectiveness of our social media efforts
• Own the content strategy for our website and blog, ensuring it aligns with our overall marketing goals
• Write, edit, and optimize blog posts, landing pages, and other web content for SEO and user engagement
• Collaborate with design and development teams to ensure a seamless content experience across the site

Preferred Qualifications

Experience with marketing automation tools (e.g., HubSpot) and content management systems is a plus

Benefits

• Competitive salary package
• Full-time remote work
• Opportunities for career growth
• A dynamic work environment