Marketing Specialist

Summary

Join Milestone One as a Freelance Marketing Specialist and help elevate our brand's presence, engage our target audience, and drive growth. This remote or hybrid role in Warsaw requires a proven track record in digital marketing, content creation, and strategic planning. You will be responsible for executing marketing campaigns, creating promotional materials and website content, managing communications, and analyzing performance data. Collaboration with internal teams is key to achieving business goals. The ideal candidate possesses strong digital marketing expertise, exceptional communication skills, and a data-driven approach. If you're a skilled marketing professional seeking a dynamic and growing company, Milestone One is the right choice.

Requirements

• Proven experience (3+ years) as a marketing specialist or digital marketer with a strong portfolio of successful campaigns
• Expertise in SEO, SEM, Google Analytics, and social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Strong knowledge of content marketing, email marketing, and paid advertising (Google Ads, Facebook Ads, etc.)
• Proficiency in marketing tools such as Canva, and others
• Experience designing and creating promotional materials, website copy, and communication templates
• Analytical mindset with the ability to interpret data and adjust strategies
• Exceptional communication, writing, and editing skills
• Ability to work independently and manage time efficiently in a remote environment
• Strong attention to detail and creative problem-solving skills

Responsibilities

• Design and implement tailored marketing strategies that align with the business goals
• Identify and target key customer segments, craft campaigns to increase brand visibility, engagement, and conversions
• Develop and execute campaigns across various digital platforms, including social media
• Develop creative content such as social media posts and website copy
• Ensure consistency in messaging across all marketing channels
• Design and produce promotional materials such as brochures, flyers, advertisements, and banners to support marketing campaigns
• Ensure that all materials reflect the brand’s visual identity and messaging effectively
• Create and optimize engaging website content, including landing pages, product descriptions, blog posts, and calls-to-action (CTAs)
• Work with web developers to ensure content is SEO-friendly and aligns with overall marketing objectives
• Develop internal communication templates for team announcements and project updates
• Create external communication templates for emails, newsletters, press releases, and client outreach
• Ensure all communication is clear, concise, and aligned with the brand voice
• Monitor, analyze, and report on the performance of marketing campaigns (KPIs such as ROI, CTR, conversion rates)
• Use data insights to optimize campaigns and improve overall marketing strategies