CRM and Lifecycle Marketing Specialist

Summary

Join PrizePicks, the fastest-growing sports company in North America, as a Customer Journey, CRM & Lifecycle Marketing Specialist. You will enhance customer relationships and drive engagement through strategic marketing campaigns across the customer lifecycle. This pivotal role requires expertise in CRM, email marketing, and customer segmentation. You will design and execute segmented campaigns, develop and optimize customer journeys, create and implement complex CRM campaigns, conduct A/B testing, and collaborate with cross-functional teams. The position is on-site in Atlanta. PrizePicks offers a competitive compensation package and numerous benefits.

Requirements

• Minimum of 3 years of experience in customer success, email, lifecycle, or CRM marketing roles
• Strong understanding of email/in-app/push marketing best practices and copywriting skills
• Ability to analyze data and metrics to drive actionable insights and optimize campaign performance
• Organized and detail oriented
• Proven track record of managing multiple projects and meeting deadlines in a fast-paced environment
• Excellent communication, collaboration, and problem-solving skills

Responsibilities

• Design and execute segmented, automated campaigns throughout the customer journey to drive engagement, retention, and loyalty
• Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience
• Create and implement complex CRM campaigns, tracking campaign performance, and analyzing data to identify opportunities for optimization
• Conduct A/B testing and experimentation to optimize campaign performance and drive lift at different stages of the customer lifecycle
• Stay informed about industry trends and competitor activities to develop innovative strategies for customer engagement
• Collaborate with cross-functional teams including marketing, product, and analytics to ensure alignment and success of campaigns
• Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required
• Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred
• Experience in the Daily Fantasy Sports or gaming industry is preferred

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development