Marketing Technology Analytics Engineer

Summary

Join Kraken, a leading cryptocurrency company, as a MarTech Data Analyst to manage, troubleshoot, and optimize their MarTech stack. You will be responsible for investigating and resolving data discrepancies across various analytics platforms, debugging inconsistencies in ad platform reporting, and auditing and standardizing event tracking data. This role requires strong analytical and problem-solving skills, experience with MarTech and AdTech platforms, and the ability to collaborate with vendor technical support, ad platform representatives, and internal teams.

Requirements

• 5+ years of experience working with MarTech, AdTech, or analytics platforms
• Strong understanding of web-based event tracking
• Hands-on experience with tools such as Google Analytics, Segment, Mixpanel, AppsFlyer, and CDPs
• Experience troubleshooting ad platform tracking and aggregation-based attribution (like SKAN and MMP)
• Familiarity with web and mobile attribution methodologies
• Ability to work with engineering and marketing teams to debug tracking implementations and ensure accurate data collection
• Strong analytical and problem-solving skills with a keen attention to detail
• Excellent communication skills to collaborate with vendor technical support, ad platform reps, and internal teams

Responsibilities

• Manage, troubleshoot, and optimize our MarTech stack, ensuring accurate data tracking and reporting
• Investigate and resolve data discrepancies across analytics platforms (AppsFlyer, Google Analytics, Segment, Mixpanel) and internal data systems
• Debug inconsistencies in ad platform reporting (Meta, Google Ads, TikTok, and other paid media channels) by collaborating with ad platform representatives and internal stakeholders
• Diagnose tracking issues related to attribution methodologies, fraud detection, and platform-specific configurations
• Audit, clean up, and standardize event tracking data, implementing best practices for event naming conventions, data structure, and monitoring
• Optimize event volume to reduce costs while maintaining data integrity and accuracy
• Work closely with engineering, marketing, and data teams to refine data pipelines and troubleshoot integrations
• Ensure smooth data flow between MarTech, analytics, and AdTech platforms, implementing fixes and improvements where needed
• Stay up to date with industry best practices in tracking methodologies, ad platform attribution models, and privacy regulations (GDPR, CCPA, etc.)