Marketing Transition Associate

Summary

Join Asset Living as a Marketing Transitions Associate and play a crucial role in the seamless transition of new properties into our portfolio. You will support property onboarding, manage marketing materials, and ensure accurate digital presence across various platforms. This position involves overseeing the marketing transition of new development acquisitions, collaborating with internal teams, and optimizing property performance. The ideal candidate is detail-oriented, proactive, and passionate about digital marketing and property branding. You will assist in developing and executing transition marketing strategies, maintain accurate property profiles online, and monitor marketing performance metrics. This role also includes collaborating on community engagement strategies and providing recommendations to improve marketing efficiency.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
• 1+ years of experience in marketing, property management, or digital advertising
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Proficiency in digital marketing tools, social media platforms, and Google Business Profile management
• Ability to work independently and collaboratively in a fast-paced environment
• Excellent communication and problem-solving skills

Responsibilities

• Assist in the development and execution of transition marketing strategies for newly acquired properties
• Support property onboarding by coordinating and ordering marketing materials, including logos, photos, social media access, and domain registrations
• Collaborate with design vendors and internal teams to ensure branding consistency across all materials
• Conduct market research to identify trends and provide property-specific marketing recommendations
• Oversee the marketing transition of New Development acquisitions, ensuring the proper setup of digital assets and brand alignment
• Maintain accurate property profiles by ensuring that Internet Listing Services (ILS), Google Business Profiles (GBP), and social media accounts are updated and aligned
• Conduct regular audits of ILS platforms (e.g., Apartments.com, Zillow) to verify correct listings and accurate property information
• Work with the New Development team to set up and optimize new social media accounts, splash pages, and Google My Business (GMB) profiles
• Monitor marketing performance metrics to ensure the effectiveness of post-transition efforts
• Work alongside the Marketing Transitions Manager to analyze lead data and provide recommendations for improving lead generation strategies
• Assist with online reputation efforts by analyzing property reviews and recommending strategies to enhance digital curb appeal
• Assist with property Branding efforts, ensuring consistency across digital platforms and marketing materials
• Collaborate on strategies for community engagement during rebrands and transitions
• Provide ongoing recommendations to improve marketing efficiency and performance

Preferred Qualifications

Experience with ILS platforms such as Apartments.com, Zillow, and RentCafe is a plus