Marketo Consultant

Summary

Join Blue Acorn iCi as an Adobe Marketo Consultant to lead the design, deployment, and enhancement of marketing automation solutions using Adobe Marketo Engage. You will manage sophisticated marketing initiatives, system integrations, and digital marketing efforts aligned with business growth. This role requires expertise in Marketo, Campaign Classic, and Campaign Ops, along with strategic leadership in data governance and campaign execution. The ideal candidate is performance-focused with extensive experience in enterprise-level Marketo implementations and advanced marketing methodologies. You will be responsible for leading advanced marketing automation strategies, ensuring seamless integration across platforms, managing technical operations within Marketo, designing integrations between Marketo and other systems, partnering with cross-functional teams, providing leadership in data governance, interpreting marketing data, conducting system audits, mentoring junior team members, and staying abreast of emerging technologies. This is a high-impact, high-growth opportunity for a digital pioneer.

Requirements

• Minimum of 8 years of hands-on experience in marketing automation, with a focus on Adobe Marketo Engage
• Deep knowledge of Campaign Classic, Campaign Ops, and data governance frameworks
• Demonstrated success in managing large-scale Marketo deployments, including complex integrations and global consolidations
• Proficiency in lead scoring, segmentation, nurturing workflows, and email marketing strategies
• Strong analytical mindset with the ability to translate data into actionable marketing insights
• Excellent communication and leadership skills, with experience engaging stakeholders across all levels
• Bachelor’s degree in Marketing or a related discipline
• Adobe Certified Professional – Marketo Engage

Responsibilities

• Lead the architecture and execution of advanced marketing automation strategies using Adobe Marketo Engage
• Ensure seamless integration and functionality across Campaign Classic and Campaign Ops platforms
• Manage technical operations within Marketo, including database health, lead lifecycle management, and platform scalability
• Design and implement integrations between Marketo and enterprise systems such as CRM, analytics, and CMS platforms
• Partner with cross-functional teams to deliver data-driven marketing campaigns that support strategic business goals
• Provide leadership in data governance, ensuring compliance and maintaining data quality standards
• Interpret marketing data to uncover insights that drive campaign optimization and strategic decisions
• Conduct routine system audits to identify areas for improvement and enforce best practices in automation
• Mentor and support junior team members, promoting a culture of learning and collaboration
• Stay abreast of emerging technologies and trends to continuously evolve marketing automation capabilities

Preferred Qualifications

• Experience with CRM systems such as Salesforce, multi-touch attribution models, and enterprise campaign planning
• Proven ability to manage data migration projects involving Marketo and other enterprise platforms
• Familiarity with the broader MarTech landscape and digital marketing best practices
• Experience with Workfront and Workfront Fusion integrations

Benefits

• Medical, dental and vision insurance
• Life insurance
• Disability
• Paid time off
• 401(k)