Associate Product Marketing Manager

Summary

Join GFiber's Customer Marketing team as an Associate Product Marketing Manager and support customer-facing Lifecycle and CRM efforts. You will execute the email program roadmap, manage campaign calendars, and collaborate with cross-functional teams. The role requires a Bachelor's degree in Marketing or a related field, along with 2 years of experience in customer relationship marketing and customer communications. Experience with customer marketing programs, segmentation, and analytics is essential. Preferred qualifications include experience in telecommunications or software subscription services, content marketing across digital channels, and proficiency in Google Analytics and marketing automation tools. The position offers a competitive salary range, bonus, cash award, and benefits.

Requirements

• Bachelor's degree in Marketing, a related field, or equivalent practical experience
• 2 years of experience in a marketing organization, consulting or digital agency driving customer relationship marketing (CRM) and/or customer communications
• Experience in overseeing customer marketing programs including creative, messaging, campaign execution and operations
• Experience in developing and applying customer segmentation and analytics towards driving lifecycle marketing

Responsibilities

• Support customer facing Lifecycle and CRM efforts to ensure GFiber customers receive timely, valuable communications across our various marketing platforms
• Play a key role in executing the program roadmap for our email program and how it is consumed across various channels including operations of the email infrastructure and marketing automation platform
• Work in partnership with our digital, brand and support teams to create best in class communications that inform, educate and bring value to our loyal customers
• Partner with the Lifecycle Marketing Lead to deploy customer marketing campaigns inclusive of creative development, vendor relations, and marketing automation operations
• Drive the day-to-day intake and manage the campaign calendar across projects on behalf of the Customer Marketing team
• Manage shared resources to execute campaigns through a highly collaborative, cross-functional process from conception to launch

Preferred Qualifications

• Experience with consumer centric telecommunications and/or software subscription service businesses
• Experience in content marketing via digital channels such as email, in-app, website and social media
• Hands-on experience in using Google Analytics and in depth knowledge of cloud based marketing & CRM automation tools (such as Salesforce Marketing Cloud or Marketo)
• Experience with email marketing tools, setting up email journeys, building audiences, monitoring automated programs and a basic knowledge of HTML

Benefits

• Bonus
• Cash award
• Benefits