Media Associate

Summary

Join GiveDirectly as a Media Associate and play a pivotal role in amplifying our mission to alleviate extreme poverty through cash transfers. Reporting to the Senior Manager of Press and Strategic Communications, you will be responsible for pitching GiveDirectly's programs and research to media outlets and thought leaders. Your duties will encompass managing the media pipeline, conducting lead generation research, crafting compelling pitches, preparing spokespeople, and meticulously tracking progress. You will also maintain internal systems to ensure efficient media content dissemination and strategically leverage social media. This fully remote position requires a strong understanding of traditional and non-traditional media, exceptional communication skills, and a proven ability to manage multiple projects simultaneously. The ideal candidate will possess 1-3 years of experience in a related field and a passion for impactful storytelling.

Requirements

• 1-3 years of experience in communications, media, journalism, market research, or related fields
• Compelling experience at desk research, able to make sense of opportunities/leads within an opaque industry
• Strong familiarity with traditional and non traditional media and content creators in United States
• Exceptional project management skills, with a demonstrated ability to manage multiple workflows
• Excellent verbal and written skills, with a focus on concise and intentional communication
• Ability to “think” like a journalist, telling a compelling story and communicating why it matters
• Style, approach, and smarts that make journalists and producers feels at ease, not setting off their PR-alarm

Responsibilities

• Pitching Stories: Run outbound pitching to print, TV, and podcast journalists along with non-traditional thought leaders and content creators
• Packaging GiveDirectly: Work with the Senior Manager of Press and Strategic Communications to identify unique elements of GiveDirectly’s work, translate and package it to make it hooky
• Build Relationships: Develop and maintain relationships with journalists, editors, and producers
• Coordinate Visits: Work with in-country teams on press visits to see in-country programs
• Track Progress: Track stories from pitch to placement, ensuring all stakeholders are aware of key developments, and mitigating potential risks
• Research the background of individual reporters, podcasts, thought leaders, YouTubers, etc to ensure that the pitch breaks through the matches up with their personal stakes
• Compile accurate, up to date lists of journalists that would be interested in specific GD programs or research
• Monitor and analyze press coverage, providing regular reports to senior leadership on the effectiveness of press efforts
• Make sure the right stakeholders have media content at their fingertips by creating and maintaining a system so that no one has to go looking for the best, most recent media hit that would be relevant to their audience
• Strategically push out media onto public channels (website + social media), packaging media hits to be strong channel fits

Preferred Qualifications

• Bilingual with other major media languages: French, German, Spanish, Mandarin
• Experience in social media management or post creation
• Strong familiarities with traditional and non traditional media and content creators in German, U.K., France, and other European countries
• Experience with any of these: Adobe Premiere, Canva, Flourish

Benefits

• At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third party salary aggregator to ensure that staff’s total compensation package (base compensation + bonus)  falls within the 75th percentile of similar roles, at similar organizations. We also have a no negotiation policy to ensure we are paying staff equitably across roles
• The United States base salary for this role is $74,900
• The Kenya base salary for this role is $42,000
• This role is fully remote, so if you are not based in the US or Kenya, we will share an estimated salary benchmark for the country you are based in during the hiring process