Paid Media Associate

Summary

The job is for a Paid Media Associate at Nebo, a human-centered agency. The role involves developing and managing paid media strategies, conducting research, optimizing campaigns, and creating reports. The ideal candidate should have a strong foundation of knowledge in paid media channels and experience in digital marketing.

Requirements

• Google Ads certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)
• Bing Ads certified
• Google Analytics certified
• Working knowledge of paid search and paid social concepts and platforms
• Strong written and communications skills
• Good copywriting and grammar skills
• Knowledge of SEO is a plus
• Strong proficiency in Excel and PowerPoint/Keynote
• Strong attention to detail
• Excellent communication skills, both in casual and formal scenarios
• Marketing background with an emphasis on digital and paid media/advertising

Responsibilities

• Develop digital paid media strategies for one or more clients that support their overall digital marketing program
• Translate client KPIs and goals into strategic recommendations for clients across paid media channels
• Conduct audience, keyword, placement, and platform research to help inform paid media strategies for Nebo clients
• Develop and launch campaigns for multiple clients on Google Ads, Bing Ads, paid social and other ad platforms
• Optimize paid media campaigns on an ongoing basis, including bid optimization, landing page recommendations, analyzing search query reports, and creating or updating ad copy, messaging, and/or imagery
• Manage budgets to ensure accurate pacing towards client budgets on an ongoing basis
• Create weekly, monthly, and/or ad hoc reports for clients that include analysis of campaign performance along with strategic recommendations for continual improvement
• Provide recommendations for new account opportunities, including taking advantage of new platform features/capabilities or testing new platforms, channels, or technologies
• Present reports, deliverables, and strategy presentations to clients, both on calls and in in-person meetings
• Provide support for other members of Nebo’s Paid Media Team when needed

Benefits

• Hybrid in-office/remote work or fully remote work options designed to fit your needs
• Unlimited PTO
• Free attendance to local marketing events