Associate Director, Media

Summary

Join Allied Global Marketing as an Associate Director, Media and lead digital media campaigns for entertainment, culture, and lifestyle clients. You will oversee paid social, paid search, video, display, and other digital advertising, managing a team and collaborating with clients and internal teams. This role demands strategic thinking, hands-on campaign execution, and a proactive approach to optimization and problem-solving. You will need extensive experience in digital media strategy, planning, and buying, along with expertise in various ad platforms. The position offers a comprehensive benefits package, including medical, dental, vision, disability, life insurance, 401k, and flexible PTO.

Requirements

• 5+ years digital media strategy, planning and buying experience
• Hands-on experience managing Meta and Google ad platforms is a must
• Experience developing media strategy
• Experience in the planning and execution of large scale, complex multi-tiered, multi-channel media campaigns
• Must have experience with Paid Search, Paid Social, YouTube, Programmatic Media, CTV advertising
• Experience with 2nd or 3rd party data providers and setting up custom data segments to align with campaign targets and goals
• Working knowledge of ad serving tools, pixel tracking and troubleshooting, event set-up, etc

Responsibilities

• Guide team members with implementing the strategy and executing the campaigns
• Present to and strategize directly with clients, internal and external teams, be able to think on your feet and offer up ideas
• Hands-on-keyboard approach to managing digital campaign execution and oversee/guide team members on day-to-day responsibilities
• Proactively monitor daily campaign performance to identify actionable optimisations and insights that maximize ROI, and fuel future investments
• Triage and escalate campaign and performance issues that arise
• Collaborate with creative team on needs for ad units, messaging, landing pages to ensure brand standards are met and customer experience is optimal

Preferred Qualifications

Previous experience working with entertainment brands is a plus

Benefits

• Medical, dental, vision, short-term and long-term disability and life insurance
• 401k
• Flexible PTO
• 10 company paid holidays