Media Sales Planner

Summary

Join Newsweek, a global media organization with a 90-year history, as a Digital Media Sales Planner. This role requires 4+ years of experience in media planning at a U.S. ad agency or publisher. You will assist in developing strategic, data-driven media plans aligned with client objectives, utilizing expertise in the digital media landscape. The ideal candidate will leverage insights to create effective campaigns driving measurable results. A bachelor's degree in a related field is required. The salary range is $65,000-$75,000.

Requirements

• Bachelor's degree in marketing, advertising, communications, or a related field
• 4+ years of media planning experience at a U.S. advertising agency or publisher side, focusing on digital
• Knowledge of digital advertising platforms, including programmatic, social, search, and display
• Proficiency in digital ad metrics (CPA, CTR, CPCV) and an understanding of full-funnel campaign strategies
• Familiarity with analytics and planning tools such as Google Analytics, Comscore, Adobe Analytics, or similar platforms
• Demonstrated interest in industry trends, new ad formats, and emerging platforms, and identifying opportunities to enhance media planning effectiveness

Responsibilities

• Facilitate internal kick-off meetings to discuss the client’s campaign objectives, metrics, and desired outcomes
• Work cross-functionally to develop tailored media plans aligned with client objectives and campaign KPIs, using a range of ad products and solutions available within the company's suite
• Develop strategic recommendations tailored to clients' target audiences, campaign goals, and budget considerations

Preferred Qualifications

Understanding of data interpretation, performance reporting, and media optimization

Benefits

Salary range: $65,000 - $75,000 commensurate with experience