YallaPlay is hiring a
Mobile Game User Acquisition Coordinator

Summary

The job is for a Mobile Games User Acquisition Coordinator at a rapidly growing mobile gaming studio. The role involves managing UA campaigns across various platforms, optimizing UA efforts for assigned games, analyzing performance data, overseeing creative testing strategies, ASO, monitoring KPIs, and staying updated with the latest trends in mobile user acquisition.

Requirements

• 3+ years of experience in mobile game user acquisition, preferably in diverse genres and game types
• Proven expertise in managing UA campaigns through different stages of a mobile game’s lifecycle
• Strong analytical skills with experience working in a metric-driven role focused on optimizing for ROI, ROAS, and LTV
• Familiarity with creative testing, ad optimization, and campaign management across multiple platforms and networks
• Experience in App Store Optimization (ASO) and familiarity with AdMon is a plus
• Fluent in English, verbal and written. (Additional languages, an advantage)
• Motivated, organized and a ‘get things done’ approach
• Creativity, out of the box thinking and good writing skills

Responsibilities

• Lead the end-to-end execution of user acquisition (UA) campaigns across various platforms
• Manage and optimize UA efforts for assigned mobile game titles from soft launch through post-launch growth
• Analyze performance data to drive continuous improvement and optimization of ongoing UA campaigns
• Oversee creative testing strategies and manage the full creative process from ideation to deployment
• Spearhead App Store Optimization (ASO) efforts to improve organic visibility and conversions across iOS and Google Play stores
• Monitor and report on key performance indicators (KPIs) and adjust strategies to optimize growth