Ad Creative Specialist

Summary

The company is seeking a creative and results-driven Ad Creative Specialist to boost their user acquisition efforts by conceptualizing, producing, and optimizing ad creatives for mobile apps and games. The ideal candidate will have proven experience in creating high-performing ad creatives, proficiency in video production, editing, and motion graphics software, and a strong portfolio demonstrating a range of creative styles and formats.

Requirements

• Proven experience in creating high-performing ad creatives for mobile apps or games
• Strong portfolio demonstrating a range of creative styles and formats
• Proficiency in video production, editing, and motion graphics software
• Experience with UGC content creation and management
• Familiarity with AI-generated content tools and techniques
• Understanding of mobile user acquisition strategies and metrics (CPI, CPM, conversion rates)
• Knowledge of best practices in mobile game ad creatives
• Ability to work in a fast-paced environment and meet daily creative production goals
• Excellent communication skills in both English and Arabic
• Strong understanding of Arabic culture and its application in creative content
• Familiarity with A/B testing and creative optimization techniques

Responsibilities

• Conceptualize and produce original ad creatives at a scale
• Create multiple variants for each original creative to maximize testing and optimization opportunities
• Collaborate with the Performance Marketing Specialist to analyze creative performance and implement data-driven optimizations
• Manage relationships with influencers and coordinate UGC content creation
• Stay up-to-date with mobile ad creative trends and implement new techniques to improve performance
• Work closely with the ASO & SEO Specialist to ensure ad creative alignment with app store presence
• Collaborate with the Copywriting team to develop compelling ad copy that complements visual creatives
• Scaling the team to accommodate the desired volume

Preferred Qualifications

• Experience in the mobile gaming industry
• Knowledge of major ad networks and their creative specifications
• Experience with programmatic advertising

Benefits

• Opportunity to work on a diverse portfolio of mobile apps and games
• Collaborative and innovative work environment
• Professional growth and skill development opportunities